Be True Beauty Co.

Be True Beauty Co.

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“To Thine Own Self Be True”
dermaplaning•microneedling•chemical peels• airbrush tanning

09/17/2026

I am SO excited to officially have Haley here at Be True Beauty Co.!

She has been part of my world for years, and I couldn’t think of anyone I’d trust more to be a part of Be True. She’s incredibly knowledgeable, passionate about skincare, and just genuinely wonderful at what she does.

Haley will be seeing clients on Mondays, offering customized facials, dermaplaning, nano-needling, peels, and personalized skincare treatments — including helping you create a plan for specific skin concerns.

And don’t worry… I’m still here too. 😉 You now just have TWO of us here to help you feel confident in your skin.🤍

Photos from Be True Beauty Co.'s post 09/14/2026

✨ 40 Things I Know About Skincare at 40 — Aging & Anti-Aging, PART 3 ✨

Aging is inevitable. But how your skin ages? There’s actually a lot we can influence.

At 40, I’m less interested in chasing every new “anti-aging” product and much more interested in protecting my skin, supporting my barrier, stimulating collagen, and being consistent.

Because you don’t need 20 products. You need the RIGHT products, used CONSISTENTLY, for YOUR skin.

Swipe through for some of the biggest things I’ve learned about aging skin — from someone who works with skin every single day and is officially living it herself

09/11/2026

Let’s talk RETINAL because you should know WHY your skincare works, not just WHAT to use.

You’ve probably heard of retinol, but retinal (retinaldehyde) is having a moment — and for good reason.

Retinal is one step closer to retinoic acid than retinol, so your skin has less converting to do before it reaches its active form.

And here’s what I really want you to know: retinoids aren’t simply exfoliants. They’re biomodulators, meaning they influence how your skin cells behave — including cell turnover, collagen production, pigmentation and oil production.

So when it comes to vitamin A, more isn’t necessarily better. The right form, strength and frequency matters for YOUR skin.

🍂 Fall is a great time to start thinking about adding retinal into your routine, especially if you’re working on fine lines, texture, pigmentation or acne.

Both Face Reality and Green Envee carry some great retinoid options. Reach out to see which would be best for you and your skin type.

Photos from Be True Beauty Co.'s post 09/09/2026

✨ 40 Things I Know About Skincare at 40 — Acne, Part 2 ✨

My struggle with acne was REAL. And still is. I dealt with it through my late 20s and into my early 30s, and honestly… I get it.

And I’m a picker at heart. 🙋🏼‍♀️ So I know firsthand how frustrating it can be to look in the mirror, obsess over every little spot, and convince yourself that just one little squeeze will make it better. Spoiler: it usually doesn’t.

If you see me now and wonder how I got my skin to where it is today, just know it wasn’t overnight—and it definitely wasn’t perfect.

It took learning my skin, understanding acne, finding the right products, being consistent, and most importantly… learning to stop fighting my skin and start working with it.

So if acne is something you’re struggling with, I truly get it. And if you see my clear skin and think, “Okay, maybe she knows what she’s doing…” I won’t lead you wrong.

You’re in good hands. 🤍

Book your acne consultation + treatment ASAP. My acne appointments can book out, so grabbing a spot sooner means we can get started sooner—and start working toward the skin you’ve been wanting.

09/08/2026

POV: You took “life’s better with a tan” personally. 🤎

Book now ✨link in bio.

Photos from Be True Beauty Co.'s post 09/04/2026

A little this or that… but make it the Nichole + Haley edition. 🤍

With Haley joining Be True Beauty Co., I’ve had a few people ask:

“Okay… so how do I decide who to book with?”

And honestly? I don’t think you can make a bad choice.

Haley has been my aesthetician for the past 5 years, so having her join me is something I’m genuinely SO excited about. She’s incredibly knowledgeable, has such a natural way of making people feel comfortable, and she cares just as much about you and your skin as I do!!!

We’re both big on really getting to know you as a person, your skin, educating you along the way, and creating treatments that actually make sense for YOU.

So maybe you’re a Nichole person…
Maybe you’re a Haley person…
Maybe you’re going to become a little addicted to both of us and see us both!!! 😂

Or maybe you just book with whoever has the appointment that works best for you.

Either way, I feel really good about having you in either of our hands. 🤍

09/02/2026

I’m not interested in adding something just because it’s trendy or sounds fancy.

I want to know WHY we’re using it, what it’s doing, and how it fits into your skin goals.
Intentional skincare matters.

So when you ask what I recommend during your microneedling treatment? The answer is…

EXOSOMES.

These little vials are part of what can make a treatment more than JUST “microneedling.”
Exosomes can be incorporated into microneedling treatments to support the skin throughout the treatment process and provide ingredients that complement what your skin is already doing naturally — repair, renew, and regenerate.

You can learn about Microneedling and Exosomes at link in bio.

Photos from Be True Beauty Co.'s post 08/31/2026

✨ 40 things I know about skincare at 40 ✨

As I’m officially closing out my birthday month, I’m fully embracing 40… and thought, what better way to celebrate than with a little skincare wisdom? 🥂✨

So I put together 40 things I know about skin at 40 — from the lessons I’ve learned as an aesthetician and the things I’ve learned from taking care of my own skin over the years.

And here’s the best part: you don’t have to be 40 to benefit from them. 😉 Whether you’re 20, 30, 40, 50+… your skin will thank you.

Some are things I wish I knew sooner, some may surprise you, and some are reminders we all need every once in a while.

Because aging skin doesn’t need to be “fixed.” It needs to be understood, protected, nourished, and loved. 🤍

Swipe through part 1 of 4 of my skincare tips →
And tell me which one you needed to hear! 👇🏼

Photos from Be True Beauty Co.'s post 08/26/2026

myth → truth → why it matters

Photos from Be True Beauty Co.'s post 08/24/2026

Meet Haley! 🤍✨

What better day to officially introduce Haley than a MONDAY?! 🥰 Because September 14th is officially her first Monday at Be True Beauty Co.! 🎉

I’m SO excited to officially welcome Haley to Be True Beauty Co.!

Fun fact: Haley has actually been my aesthetician for the past 5 years!!! I’ve consistently trusted her with my own skin, and I genuinely couldn’t be more excited to have her become part of Be True. I know her work, I know her heart, and I truly believe she is the perfect fit!!! 🥹🤍

And I want to make one thing VERY clear: nothing is changing with my schedule or your ability to see me! Whether you’re an existing client or brand new to Be True Beauty Co., you will still have the option to book with me just as you always have. 🤍

The only thing that’s changing? You now have MORE OPTIONS! 🙌🏼

Haley will be working Mondays, which means more appointment availability for everyone! So if you need a last-minute appointment or Mondays just work better for you and your schedule, you now have another amazing option to get in! Or maybe you’ve been curious to try someone new, experience a slightly different approach, or simply want to balance your appointments between the two of us—the options are endless!

Think of it as more availability, more flexibility, and another person you can trust with your skin—while still having the option to see me whenever you want. 🥰

I’m SO excited for you guys to meet her and for her to become part of Be True Beauty Co.!

Welcome to Be True Beauty Co., Haley! 🤍✨

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1040 W 20th Avenue
Oshkosh, WI
54902

Opening Hours

Monday 12pm - 9pm
Tuesday 10am - 9pm
Thursday 10am - 9pm
Friday 9am - 4pm