Beauty Counter with Jenee Armbrister

We are an education first, products second company. We invite you to join our movement of getting safer products into the hands of everyone. The U.S. has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. The European Union has banned over 1,300 chemicals in personal care products. has banned only 11. The Food and Drug Administration does not require that cosmetics ingredients or products be approved before they go on the market, and the FDA has no power to recall a product from market. We deserve better, and Beauty Counter is doing something about it. Beauty Counter is committed to a health and safety standard that goes well beyond what's required by U.S. We've banned the use of more than 1,500 questionable or harmful chemicals through our "NEVER LIST"--all while ensuring our products perform, and that they're as indulgent as any other luxe product on the market. A woman uses approximately 12 products a day, which can equate to over 100 different chemicals. Eighty percent of ingredients in American personal care products have never been assessed for human safety. In their lifetime, 1 in 2 men and 1 in 3 women will be diagnosed with cancer. Today, 1 in 8 women will be diagnosed with breast cancer, up from 1 in 20 forty years ago. Difficulty in conceiving and maintaining a pregnancy affected 40% more women in 2002 than in 1982. More than 200 synthetic chemicals can be found in nearly all Americans, including newborns who are exposed to chemicals in utero. With Beauty Counter, you know everything that is in your products; we disclose every ingredient. Our commitment to transparency is unparalleled in the industry. We invite you to be curious, read labels and empower yourself with information. The heart of our movement is to provide safe, high-performing products and be a champion to reform the cosmetic industry overall.