Oshareh

New week, new theme.

The more I learn about skin science, the more interesting things I discover. It's like a journey where I don't really know where I'm going; but I learn a bit every day on the way. If it's interesting, then I will definitely have to spread this excitement to you.

Next week, we will discover together something very important, but rarely discussed in skincare, which is our skin GROWTH FACTORS.

GROWTH FACTORS are a type of protein already present in the body that communicates with cells so they can grow, heal and regenerate themselves. For example, the acne you just squeezed on your face. Within a few days, the wound healed like nothing had happened. You can't command the skin to heal. It's Growth Factors that do it for you. The fact that it always brings the skin to a state of balance makes it difficult for your skin to become irritated as a result of too much or too little. As an example, if you apply Retinol too much, the skin will peel and itch immediately. When you take good care of your skin's GROWTH FACTORS, you'll still have beautiful skin with minimal problems. This is because it resolves almost ALL SKIN PROBLEMS.

Cool, right? It was discovered by scientists about 20 years before retinol, even won the Nobel Prize in Medicine, but doesn't receive much attention. In recent years, as people abuse treatment too much, their skin becomes more sensitive. Skincare lovers are starting to pay more attention to homeostasis - the body's GROWTH FACTORS. It's been a long journey.

As we age, growth factors decrease, especially after the age of 25. Because of that, we need to supplement and take care of GROWTH FACTORS for our skin. But how? What are the ingredients? What product? We'll see you in the next post. We'll share everything one by one.

You can leave a comment below if you have any questions, and we'll answer them all.

It took our designer ( Yuki ) 3 months to design our logo. He tried to find a color matching our vision and also fitting well in beauty industry.

One day he came to my room and said: "green, I think it should be green. The logo should have a form of a leave but colors of the forest. It should be calm, relaxing and fresh".

I remembered I was so happy because finally he truly understands our mission. We never want to be a trending commercial shopping site that make you confuse or stress. We want to be the place that we share; happy with small achievements we make everyday and enjoy every moments of holistic self care.

This is us: Oshareh. The UNSEEN beauty, the true beauty that last.

The anti-aging crew be like:

Tea and mom.

People often see that I am always cheerful and rarely stressed. When asked if there was any secret recipe here, I simply replied: "It's tea and mom".

My mother drinks tea every day, but she never disposes of tea grounds right away. After drying tea leaves in the sun for a few days, she stored them in a jar for later use.

When I'm stressed, I see dried tea leaves scattered in the bathtub. I feel more relaxed after taking a bath. If I tell my mother that I didn't sleep well last night, I will find a small packet of tea leaves and some other herbs next to my pillow. This scent sent me straight to sleep.

Later, when I had time to go to Japan to work, I met and talked with many Japanese women. They also have youthful spirits, like the 75-year-old chef I had the chance to take photos of. I learned that they also had a childhood with "Tea and mom." And in Japanese culture, this habit is called "Chagra" (チャグラ).
Japan's Chagra culture is deeply rooted in the philosophy of "Mottainai" - the feeling of regret for waste, so mothers always know how to make use of tea to take better care of their small families.

This year, my mom is not with us for Mother's Day, but we have tea. I am making my first batch of Chagra for family members, because I know it will be useful for the stressful days and sleepless nights.

I want to thank all mothers in the world for the quiet and meaningful work they do every day to provide for their families on behalf of Oshareh.

Happy Mother's Day!

Next week's content will be inspired by Mottainai, a Japanese philosophy of "regret over waste". We will walk together through a minimum waste skincare journey of building an effective minimal skincare routine, repurposing mis-used products, reusing empty skincare bottles and so much more fun stuff.

So stay tuned for an interesting week ahead!

Healthy skin starts with a good skin barrier. But 𝒉𝒐𝒘 𝒄𝒂𝒏 𝒘𝒆 𝒕𝒆𝒍𝒍 𝒊𝒇 𝒕𝒉𝒆 𝒔𝒌𝒊𝒏 𝒃𝒂𝒓𝒓𝒊𝒆𝒓 𝒊𝒔 𝒅𝒂𝒎𝒂𝒈𝒆𝒅?

Dehydrated, dull skin is the most common sign of a damaged skin barrier. Skin barrier is responsible for keeping skin moist, so if it is damaged, your skin appears dry and rough. In addition, you may experience more breakouts than usual. Your skin may be irritated, scaly, or uneven.

Have you ever suffered from any of these skin problems? Now is the time to protect and nurture the skin barrier, because a healthy skin is a dream skin.

VEGAN SERUM FROM THE RICE
SERVED TO ROYALS

I've been eating brown rice for the past two years. In case you've never heard of brown rice, it's a kind of whole grain rice that offers many health benefits. Brown rice comes in many varieties, including red rice, gold rice, and black rice. Black rice is the most popular.

Unlike white rice, black rice contains a purple husk and the rice inside is also purple. During feudal times, black rice was the food of kings and royalty. People who ate this rice would be severely punished, even charged with treason).

The researchers at Suwon University, Korea, have found that black rice bran has anti-inflammatory properties, including the ability to treat chronic skin inflammation that other kinds of rice do not have. Additionally, a study published in the International Journal of Immunology found that C3G, a component of black rice, inhibits inflammatory responses.

Asia loves rice and it's part of their daily lives. Therefore, rice has been used in Asian skincare for a long time. However, when it comes to Korea, this nation uses natural ingredients to enhance its beauty. Black rice is not only made of rice bran, but also fermented, so that the raw ingredients can be transformed into a form that can be absorbed easily. Once the essence has been obtained through fermentation, it is "wrapped" in liposome balls (similar to Dermalogica's retinol encap technology) in order to ensure that it is fully protected.

We are talking about the Haruharu Wonder Black Rice Serum.

"Every girl in the world should learn how to be a Geisha" - Diana Vreeland once said. A thousand years ago, there were no "skincare influencers'' in Japan, only 𝒈𝒆𝒊𝒔𝒉𝒂𝒔 or 𝒌𝒂𝒓𝒚𝒖𝒌𝒂 - "the flower and willow world”. Japanese women learn many beauty secrets from geisha, such as double cleansing, deep moisturizing, sun protection, eating and sleeping healthy. Would that sound like your daily routine? Congratulations! You have basic geisha training.

I asked one of my friends: what does the word "Skincare" mean to you. Then she said, "you know what, I'm not into skincare like you, but I want my skin to look better, so I can wear makeup easier". Her skin started getting better after 2 months, so she gave up the routine I gave her.

Another friend of mine buys all "best seller skincare products" and uses some of them sometimes. She doesn't see any improvement.

One day, I asked a friend who has perfect skin:
- What's your skincare routine like?
- What's a "skincare routine"?
For example, you put sunscreen every day and toner, cream at night.
- Is that the " skincare routine?"? I have sunscreen on me and my kid. Every morning, I put them on for her and me before she goes to school. In her room, I keep another jar of cream and put it when I read to her. It's "OUR routine" now.

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The truth about skincare is that it's not about how many steps you take or what products you use. What counts is how SIMPLY and CONSISTENTLY you do it. It's the real game changer.

🌿𝑶𝒖𝒓 𝑪𝒖𝒓𝒂𝒕𝒊𝒐𝒏 𝑺𝒕𝒂𝒏𝒅𝒂𝒓𝒅

Dear our besties,

Thank you for visiting our home. You are all our new friends, and new friends get closer by sitting next to each other and telling stories. So today let us tell you everything about ourselves so we can enjoy our journey of beauty together.

Have you wondered about the name “Oshareh” and what is “Curation Standard”? Let drink some tea and we will tell you the story behind it.

🌿𝑾𝒉𝒚 𝑶𝒔𝒉𝒂𝒓𝒆𝒉 𝒉𝒂𝒔 𝑪𝒖𝒓𝒂𝒕𝒊𝒐𝒏 𝑺𝒕𝒂𝒏𝒅𝒂𝒓𝒅?

Each of us is “Curator”. That simply means you carefully select the product or whatever affects your life. When you love something, you research about it; then you have your own standard to decide what is the best and the most satisfying. Oshareh has standard, too. It is called “Curation Standard” - the reason why we choose clean, organic, safe and high quality products. Sharing this standard to you, we hope it become the belief, the promise and the sharing thought among best friends, to understand each other and let you come with us together in the beauty journey. After that when someone asks you how to search clean and safe products, or how to have a healthy skin, you will immediately remember us - Oshareh.

‼Sorry, but these are 10 beauty products you don't actually need

Among many skincare trends with a bunch of steps, which routine do you choose for yourself? Have you ever heard such popular beauty trends as using 7 sheet masks 7 days a week, or paying a fortune for the expensive eye cream? We have to say sorry that there are many products that you don't really need and it's truly a waste of time and money. 

❗1. EYE CREAM

You have bags and puffiness under your eyes and eye cream makes you believe that just a small amount will solve all your problems. NO! All you need is to sleep before midnight. And why you don't apply your face cream around the under-eye area? Eye cream is not different from face cream!

❗2. Special cream for your neck

Like eye cream, investing in such an expensive neck cream to reduce aging process is not worth the money. A good body lotion will work well on every area of your body. So why you spend half of your salary to buy neck cream when you can apply the body lotion?

❗3. Makeup remover wipes

Makeup remover wipes do nothing but harm your skin, also the environment. These wipes cannot remove all your makeup and cleanse your face entirely. After a long day, why you don't massage your face with cleansing oil or use micellar water? Wet wipes are just a temporary choice when you are a busy bee. But you can't be busy all days in your life.

❗4. Eye and lips makeup remover

Believe us, it's just extravagant. A good cleansing oil or micellar water can easily wash away the dirt and heavy eyeshadows or lipsticks color. If you insist on buying eyes and lips makeup remover, we have to say that you are deceived by such a good marketing. 

❗5. Sheet masks

Applying cool sheet masks is relaxing but it is foolish if you pay a lot for it. Loving sheet masks but you cannot afford for it? You can buy it with little money. But do you know that these cotton masks will harm the environment and it contains little ingredients that do good for your skin. 

❕Take a look at your routine and tell us, which one you don't need to buy anymore?

There are dozens of products on the market promising you that you will have "glass skin", "flawless skin". We take a different approach: we carefully choose natural ingredients and advanced technologies to help your skin transform from the inside out.
We carefully selected scents, textures, packaging ... that will make you experience skincare like an "unseen" beauty of self-care rather than perfection. That's !