Bot.tw

http://mp.weixin.qq.com/s/kWN4ZmzCnAIFuYd3UTgAlQ

看來 ... #微信 #關鍵字廣告 的出現也只是剛好而已了

小程序新增推广功能，支持自定义关键词 为方便用户找到所需小程序，并帮助小程序更准确地触达用户，我们向小程序的开发者提供了自定义关键词的功能。

看來 ... Instagram的Bot化也只是時間問題（？）

Instagram Adds Links in DMs, New Image Sharing Options and New Objectives for Stories Ads Instagram has added some new features to their direct messaging option, and new objectives for Stories ads

这两个功能模块的重大意义，在于微信突破其原定的“ #前向产品”定位，开始进军“ #后向产品”领域。

内容， #微信 之前是通过 #公众号 提供的。内容的主要分发方式，是 #订阅分发 和社交关系链分发。在此之上叠加了用户自主产生的 #朋友圈 内容，用户对其大体的方向是可以掌控和预见的。此时，如果试图在分发过程中加入广告之类营销内容，用户的接受度是比较差的，因为挑战了用户预期。

而“ #搜一搜”和“ #看一看”这两个功能，进入“ #后向产品”的使用场景，非常有利于对用户需求及使用预期进行调节。“ #看一看”类比头条类、短视频类产品，满足用户主动的猎奇及杀时间的需求，用户对内容的容忍度较高。虽然“看一看”的内容分类中，也有打着“ #好友都在读”的分类，但是否真的是好友在读，只有 #微信 自己知道

⭐ 前向产品，指产品基于可预期的场景，承接明确的用户需求及用户预期

⭐ 后向产品，指的是在使用过程中，结果和反馈是不特定甚至不可预期的

>>>

https://www.huxiu.com/article/195940.html

微信“搜一搜”“看一看”拉开了进军“后向产品”的序幕 后向产品，指的是在使用过程中，结果和反馈是不特定甚至不可预期的

https://www.techinasia.com/line-loses-users-again

🤔 After spending 2016 stuck in a rut, is now back down to 2015 levels（Monthly Active User）.

🤔 The US$7.6 billion 💲 company surprisingly did not disclose its total number of active users in its latest earnings report, which came out towards the end of last month – the first time it has not revealed that figure since late 2014.

Line – which makes money from ads and content in an array of spin-off apps and services such as ⭐ Line Pay, ⭐ Line Music, and ⭐ Line Moments – focuses its business interests on those four markets, therefore those are where most of the money comes from.

😢 It’s clear now that for Brown, Cony, Sally, James, Moon and all the other Line mascots, the global fun is over. Japan, Taiwan, Thailand, and Indonesia are all that’s left of the party.

Line just lost even more users. But that’s apparently fine. The messaging app company is instead focusing on active users in its four main countries.

下一波智能創業題材的主戰場！ #智能家居

Google is also integrating its Assistant into GE home appliances such as refrigerators, dishwashers, ovens, washers and dryers. Users will be able to ask the Assistant how many cleaning pods are left in the dishwasher, or tell it to pre-heat the oven to 350F, or ask if the laundry is clean.

Report: Google planning to bring its Assistant to the iPhone Google also expected to announce integration of the Assistant into GE appliances.

https://www.techinasia.com/q-a-matthew-brennan-wechat

🤔 When Tencent starts putting big resources into doing something that doesn’t make sense to most people, that’s when you really need to pay attention.

🤔 I imagine the team [at Tencent’s headquarters in Shenzhen] probably does want to do more advertising, but the WeChat team is Guangzhou-based and they’ve got a very different culture. And they’re trying to balance those two elements.

🤔 Search. It’s clear there’s going to be big changes in search. There already has been with the search index […] When something happens, you can put it in there and see how it’s doing – is it trending?

Q&A: WeChat guru Matthew Brennan on the superapp’s next move We catch up with WeChat-phile Matthew Brennan and pick his brain on the superapp’s new features, strategy, and what’s in store.

⭐ Unlike other regions, such as Europe or the United States, where chat and in-app messaging are often seen as a natural extension to social networks, in Asia, the reverse is more common: messaging apps are the utilities whence social networks emerge from. Snapchat is the first to buck this trend in the U.S.

⭐ Filipinos coordinating a seller meet-up via 💬 WhatsApp.

⭐ Indonesians speaking to the customer support of their favorite airline through 💬 Line

⭐ Vietnamese following up on their most recent food delivery on 💬 Facebook Messenger

⭐ In Japan, professionals often prefer 💬 Facebook Messenger over LinkedIn for business communication and networking.

https://www.forbes.com/sites/ywang/2016/08/19/tencents-super-app-wechat-is-quietly-taking-over-workplaces-in-china/

Tencent's 'Super App' WeChat Is Quietly Taking Over Workplaces In China Forget about office apps like Slack, or Alibaba’s DingTalk. In China, people don’t have much need for corporate communication tools because business is done on the country’s top social media platform: WeChat.

http://www.scmp.com/news/china/article/2093206/russia-blocks-chinas-social-media-app-wechat

in Russia

🚫 Wechat
🚫 LINE
🚫 Linkedin
🚫 Backberry Messenger

After the ban of Linked, Twitter & Facebook are also in danger too

Russia blocks China’s social media app WeChat Developer Tencent Technology says aware of move and communicating with authorities

看來微軟要正式加入戰局了！

MSPowerUser reports Microsoft will have its own bots on the Bing home page, but developers will also be able to use the Bot Framework to create their own chatbots. The chatbots will work via Microsoft’s Skype.

Bing to Integrate Chatbots into Search Results - Search Engine Journal Microsoft will have bots on the Bing home page, and developers will be able to create their own as well.

"🔥 The WeChat Key Trends Report 2017 🔥" (delivered in Paris March 1st) made it clear that the future direction of WeChat mini programs 🤖 would be heavily influenced by Pokemon Go.

http://chinachannel.co/wechat-augmented-reality-app-store/

WeChat Is Building An Augmented Reality App Store - China Channel

🏨 SnapTravel - Hotel Deals is a part-bot/part-human hotel booking service that lets people reserve rooms through SMS, Slack or Messenger. The company, founded last year, has driven $1 million in revenue through Facebook Messenger alone and it’s seeing 20% month-over-month growth, said SnapTravel CEO and co-founder 👨 Hussein Fazel

Chatbot Or Not? Facebook Messenger Strategies Gain Modest Traction With Brands | AdExchanger Facebook’s big bet on messenger bots was an oversell from the start. What’s shaking out now is a more reserved and perhaps more useful idea of what a bot can be and how a business can use it. “Rather than having chatbots be ‘the star of the show,’ as was the implication last year, Facebook... Contin...