Nabakindo All-Natural Skincare

Founder Fridays with V | Episode 14: Your Competitor Isn’t Always Who You Think It Is

Your competition isn’t always the brand selling what you sell.

Sometimes it’s dinner out, a new fragrance, a weekend getaway—or simply the decision to spend nothing at all.

Understanding share of wallet means recognizing that consumers are constantly deciding what deserves their attention, trust, and discretionary income.

So don’t just ask, “Why should they choose us over another brand?”

Ask: “Why should our brand earn a place in their life at all?”

That answer can change the way you position your entire business.

Nabakindo Skincare — Treat Your Skin Like Royalty Founder Fridays with V | Episode 14: Your Competitor Isn’t Always Who You Think It Is

Your competition isn’t always the brand selling what you sell.

Sometimes it’s dinner out, a new fragrance, a weekend getaway—or simply the decision to spend nothing at all.

Understanding share of wallet means recognizing that consumers are constantly deciding what deserves their attention, trust, and discretionary income.

So don’t just ask, “Why should they choose us over another brand?”

Ask: “Why should our brand earn a place in their life at all?”

That answer can change the way you position your entire business.

Nabakindo Skincare — Treat Your Skin Like Royalty 👑

Luxury partnerships are most powerful when the customer connection already exists.

Nabakindo Skincare recently had the pleasure of partnering with White House Black Market at Ross Park Mall (Pittsburgh) for an intimate, private shopping experience—bringing together two brands with a shared appreciation for quality, elevated experiences, and a discerning clientele.

Once my table was set, I stepped into one of my favorite parts of entrepreneurship: meeting new people, educating them about Nabakindo, and creating meaningful brand awareness one conversation at a time.

Strategic partnerships don’t always have to be large to be impactful. Sometimes, the right room, the right audience, and genuine connection are exactly how strong brand relationships begin.

Thank you, White House Black Market, for a wonderful collaboration. ✨

Founder Fridays with V | Episode 13: Your Business Has Seasons—Stop Panicking Every Time One Changes 🍂

Fall is right around the corner. The temperature changes, the leaves fall, our routines shift—and we understand that it’s simply part of the season.

Business is no different.

Sales fluctuate. Consumer habits change. Certain products perform differently throughout the year. One slow day, week, or month doesn’t automatically mean something is wrong.

The key is learning the difference between a data point and a trend. Study your numbers. Compare meaningful periods. Look for patterns. Prepare for predictable shifts—and respond strategically instead of reacting emotionally.

Because sometimes your business doesn’t need an overhaul. Sometimes you simply need to understand the season you’re in. 🍂

Nabakindo Skincare — Treat Your Skin Like Royalty 👑

Founder Fridays with V | Episode 12: The Most Expensive Customer Is the One You Have to Keep Replacing

Businesses spend so much time asking, “How do we get more customers?” But perhaps an equally important question is: “Why should the customers we already earned come back?”

Customer acquisition matters—but so do retention, customer lifetime value, and the experience that happens after the first sale.

If we’re constantly spending time, money, and resources replacing customers who never return, growth becomes an expensive cycle.

Acquisition gets them through the door. Retention gives them a reason to stay. 💫

Build the relationship beyond the transaction.

Nabakindo Skincare — Treat Your Skin Like Royalty 👑

Founder Fridays with V | Episode 11: Nature Was the Original Laboratory 🌿

A recent conversation with someone in the beauty industry sparked an interesting question: Can truly plant-based ingredients deliver meaningful results?

Long before sophisticated laboratories, trending “actives,” and beauty marketing buzzwords, nature existed—and civilizations around the world looked to botanicals as part of their approaches to beauty, wellness, and care.

Modern science and innovation have given us incredible advancements, but innovation doesn’t require us to dismiss what came before it.

Perhaps part of the conversation is also about patience. We live in an age of instant gratification, where we’re conditioned to expect everything—including our skincare—to deliver overnight. But meaningful, lasting results often require consistency, discipline, and time.

At Nabakindo, we believe there is tremendous value in respecting nature while understanding the science behind it.

Before there were marketing buzzwords, there were botanicals. Before the fancy labs, there was nature. And nature has always been worth studying. 🌿

Nabakindo Skincare — Treat Your Skin Like Royalty 👑

Founder Fridays with V | Episode 10: Your Customer Shouldn’t Need a Science Degree to Shop Your Brand

Beauty can already feel overwhelming. Your brand shouldn’t make it harder.

Customers deserve to understand what they’re buying, why it may benefit them, how to use it, and where it fits into their routine—without needing to decode complicated jargon.

Education builds confidence. Confidence builds trust. And trust builds stronger brands.

Don’t just sell the product—help your customer understand it.

Nabakindo Skincare — Treat Your Skin Like Royalty👑

Founder Fridays with V | Episode 9: Everyone Is Not Your Customer

One of the biggest lessons in business is learning that more people doesn’t always mean more opportunity.

Aimlessly marketing to everyone can drain your time, energy, and resources. The goal is to understand who values what you offer, where they are, what they need, and how your product or service fits into their lifestyle.

Know your customer. Know your niche. And build your strategy around reaching the right people—not simply the most people.

You don’t need everyone to buy. You need the right customers to believe in what you’re building.

Nabakindo Skincare — Treat Your Skin Like Royalty 👑

Founder Fridays with V | Episode 8: Why Your Expensive Skincare May Not Be Working

As with most things of value in life, lasting results are rarely built through instant gratification.

Skincare requires patience, consistency, and discipline. The goal isn’t to own the most expensive products or fill your vanity with endless options—it’s to find what works for your skin and give it the time and consistency it deserves.

True, long-standing results often come from doing the simple things well, over and over again.

Patience. Consistency. Discipline. Then results. 🧠💪🏽

Nabakindo Skincare — Treat Your Skin Like Royalty 👑

Founder Fridays with V | Episode 7: National Wellness Month

August is National Wellness Month—a timely reminder that wellness isn’t something we should only prioritize when everything else is finished.

In this episode, our Co-Founder Vania Gbee is sharing three (3) simple wellness reminders for founders, professionals, parents, and anyone navigating the demands and noise of everyday life: protect your peace, make room for restoration, and check in with yourself as intentionally as you check in with everything—and everyone—else.

Your wellness deserves a place on the priority list, too. 💅🏽✨

Nabakindo Skincare — Treat Your Skin Like Royalty 👑

Founder Fridays with V | Episode 6: The Family Edition — Building Legacy

This episode is especially personal because I’m joined by three of the greatest reasons we continue building Nabakindo Skincare—our children.

Legacy is about more than creating income for today. It’s about building ownership, knowledge, opportunity, and a strong foundation that future generations can grow from. Generational wealth begins with what we teach, document, protect, and intentionally pass forward.

And sometimes, the best business lessons come with a little extra laughter, personality, and family fun. ✨

We’re not simply building a business—we’re building something our children can be proud of, learn from, and one day expand beyond anything we imagined.

Nabakindo Skincare — Treat Your Skin Like Royalty 👑