SUBTL BEAUTY
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A beauty brand designed for busy women, inspired by busy women.
It’s literally your entire beauty routine in the palm of your hand.
~The subtl series~
The subtl series uses custom-designed, efficiency packaging, and multi-functional makeup so you can fit up to 6 skincare/makeup needs while being small enough to fit into even your tiniest bag.
~The Skincare & Makeup~
We’ve carefully formulated our product range to keep your skin healthy and glowing. Whether
05/21/2026
(Don’t worry, we forgive you).
Our biggest event of the year is here 👀 Get your faves or try something new before it’s too late! Ends May 31st.
Prepping for our 5:00 marg, which flavor is calling your name?
🍓 Strawberry
🥭 Mango
🍋🟩 Coconut lime
Want us to pack your order? Comment your order number below! 👇
Did you know this is how SUBTL Beauty actually came together? 👀
It started with contact cases so Rachel could bring makeup to sleepovers without dragging along an overnight bag. She called it Ho on the Go. It worked... but barely.
Other women were saying the exact same thing. Bulky makeup. Overpacked bags. No straightforward system. So she renamed the brand, spent time interviewing women, and rebuilt everything around real routines.
In 2018, she launched on Kickstarter and shipped the first Staks. Then things slowed down. A lot.
By 2019, Rachel was back home in New Zealand genuinely questioning whether to keep going. Orders were so slow her husband could handle fulfillment on his own. On her flight back to the U.S., she touched down to panicked texts and a wave of incoming orders. A few days later, she found out a Beauty Insider had posted a 20-minute review of the Stak.
Rachel had already quit in her head.
SUBTL exists because she kept listening, kept tweaking, and didn’t stop quite fast enough to miss the moment that changed everything.
How our stackable makeup business started in 2019 vs. how it’s currently going 🥹
Simplified makeup routines arent just about reducing the products used but its also about leverage multi-use, multi-functional formulas in a packaging system that is streamline, portable and convenient.
You think we understood him correctly? 🤔
Turning our founding story into a ✨song✨
Comment down below if you were singing along 💃
What do you think of this makeup hack? Are you trying this method? 👀
Pack my travel stack with me 🌸✈️
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Pittsburgh, PA
