Vera Moore Cosmetics

Our Story

Actress/Entrepreneur Vera Moore

Vera Moore, former actress turned entrepreneur is President & CEO of the highly competitive family owned business, Vera Moore Cosmetics. Established in 1979, Vera Moore Cosmetics was developed under the guidance of a licensed esthetician, her husband. VMC maintains the position that women should “clear it up” vs. “cover it up.” The brand is anchored in the belief that skincare is the focus coupled with the usage of cosmetics. Thus, our mantra “SKINCARE is the TRUE foundation.”

Vera has appeared on several soap operas. Her major contract was landing the role of “Linda Metcalf” as one of the first black actresses in a family on the soap opera “Another World” NBC for ten years. She immediately realized the void in the market for quality products for women of color; specifically, a natural looking foundation that didn’t rub off on your clothes. This gave birth to Vera Moore Cosmetics. Her journey has led to national recognition on the covers of Black Enterprise Magazine, Network Journal’s 25 Influential Black Women in Business, Networking Women, featured in People Magazine, Essence Magazine, the Wall Street Journal, Upscale Magazine, received the Success Stories Award from Volvo Cars of North America, has hosted her own half hour radio segment “Skin Deep & Moore on WWRL Radio and featured in Black Enterprise’s Book Collection "Against All Odds.” Vera holds many credits for television programs.” Dr. Oz Show, Sandra Bookman, Ch 7, Here N Now, etc. Her Broadway shows including the Tony Award-winning Broadway Musical “Purlie Victorious, A Teaspoon Ever Four Hours, Jackie Mason, and Scott Joplin’s Opera Treemonisha with Kathleen Battle.

Vera is an active participant in the community and several organizations. A coveted motivational speaker participating at the National Minority Business Council Conference, Small Business Development Centers, the Black Enterprise Entrepreneurial Conference and the Women’s Power Summit, Essence Festival, etc. She is a board member of The New York Women’s Chamber of Commerce. As a passionate advocate for women-owned businesses; Vera continues to strive to knock down barriers that impede their growth by leveling the playing field. In 1982, Vera broke through the color barrier when her company became the first black-owned business to set up shop in the 50-year history at the prestigious Green Acres Mall Valley Stream, Long Island NY.

Vera had the honor to speak at the first Urban Economic Council presented by the White House Business Council, the White House Council on Women and Girls and the US Small Business Administration.

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