Theory The Pleasanton Salon
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77 West is a luxury hair salon located in downtown Pleasanton, California.
Our mission is to empower everyone with salon quality hair that caters to diverse and dynamic nature of an individual‘s beauty. At 77 West, it is our mission to ensure that you look forward to visiting our salon over and over again, because we'll always look forward to seeing you.
Leaving us a great review?! Now that’s what we’re talking about 😏 It truly makes our day when you take the time to leave us a review, or refer us to your friends and family!
05/01/2026
She’s fresh, fruity, and a little flirty. Meet the Dragon Fruit Theory, a spiked dragon fruit lemonade that just so happens to be May’s cocktail of the month. Enjoy one at your next appointment!
Our stylists don’t just do hair, they craft experiences. ✨ Every snip, every style, every detail is done with care, passion, and love for YOU, our valued guests.
Come let us pamper you and leave feeling like the best version of yourself 🫧
Call the salon at (925) 426-1750 📲
Send us a DM 💌
Or click the link in our bio to book 🔗
04/29/2026
Please join us in wishing Ashlyn a very happy birthday!! 🎉
04/27/2026
Please join us in wishing a very happy birthday!! 🎊
04/24/2026
Please join us in wishing .co a very happy birthday!! 🎉
Your hair experience should feel just as good as it looks ✨ From customized color and seamless blends to intentional styling and luxe finishes, every detail in our space is designed with you in mind ❤️
It’s more than just a service… it’s the ambiance, the care, the products we trust, and the feeling you leave with.
Come unwind, refresh, and step into your most elevated self 🍃
Call the salon at (925) 426-1750 📲
Send us a DM 💌
Or click the link in our bio to book 🔗
To our future guests… welcome 🥰 If you’ve been looking for a space that feels elevated, relaxing, and truly personalized, this is your sign!
From the moment you walk through our doors, everything is designed with intention, so you can unwind, feel taken care of, and leave feeling your absolute best!
We can’t wait to have you in our chair!!
Call the salon at (925) 426-1750 📲
Send us a DM 💌
Or click the link in our bio to book 🔗
04/20/2026
Please join us in wishing Ines a very happy birthday! 🎂
Where luxury meets comfort… ✨
At Theory the Pleasanton salon, every detail is designed to make you feel at ease the moment you walk in ❤️
From the warm welcomes, to the personalized recommendations, it’s more than just an appointment. It’s a space that feels like home.
Because taking care of your hair should feel just as good as it looks.
Come experience the difference for yourself 🫶🏽
Call the salon at (925) 426-1750 📲
Send us a DM 💌
Or click the link in our bio to book 🔗
The final touch to your appointment… ✨ Because great hair doesn’t stop when you leave the chair ❤️
Our team guides you through the products your hair actually needs, so you can recreate that just-left-the-salon feeling at home 🫧
Thoughtfully chosen, professionally recommended, and tailored to you ✨
Luxury is in the experience… from start to finish 🫶🏽
Call the salon at (925) 426-1750 📲
Send us a DM 💌
Or click the link in our bio to book 🔗
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Address
77 West Angela Street
Pleasanton, CA
94566
Opening Hours
| Monday | 10am - 7pm |
| Tuesday | 10am - 7pm |
| Wednesday | 10am - 7pm |
| Thursday | 10am - 7pm |
| Friday | 10am - 7pm |
| Saturday | 9am - 5pm |
