WINK Permanent Makeup by Amy

✨ THEN vs. NOW ✨

I almost didn’t want to post these first photos… but then I realized how important it is to see the journey. ❤️

These were some of my early days in permanent makeup. I was learning, practicing, figuring things out, and honestly… I had SO much to learn.

Fast forward to today, and I look at my work and feel incredibly proud of how far I’ve come. 🥹

Years of experience, education, practice, countless clients, mistakes, lessons, and continued learning have completely changed the way I approach permanent makeup.

My technique has evolved.
My color theory has grown.
My mapping has improved.
My understanding of skin has deepened.
And most importantly, my confidence and consistency have grown tremendously.

And I want to make one thing very clear: these early photos do not reflect the work or results you can expect from me today.

These pictures represent where I started, not where I am now. My work today reflects years of additional experience, education, practice, and refinement.

I’m sharing them because I’m proud of the journey—not because I want anyone to judge my current work based on what you see here. In fact, I think it’s important to be transparent about where we all start and how much we can grow when we continue to learn and invest in our craft.

When you choose an artist, you’re not just choosing the work you see in one photo.

You’re choosing their experience, growth, education, and commitment to getting better.

I’m proud of where I started.
I’m even more proud of where I am today. 🤍

And I’m nowhere near done learning.

Here’s to continuing to grow, improve, and create better work for every client who trusts me with their face. ✨

— Amy | WINK Permanent Makeup

✨ Things you should NEVER feel bad or silly about at your PMU appointment ✨

Need to ask a million questions? Ask away.
Need a bathroom break? Go for it.
Need to move, stretch, or get comfortable? PLEASE do.
Don’t like something I’m doing? Tell me.
Need reassurance? I’ve got you. ❤️
Feeling nervous? That’s completely normal.
Need to stop for a second? We stop.

Your appointment should feel comfortable, safe, and judgment-free. You are not “being difficult,” “bothering me,” or “asking too much.”

My job isn’t just to create beautiful brows, liner or lips — it’s also to make sure you feel comfortable and confident throughout the entire process.

So come as you are. Ask the questions. Speak up. Take the bathroom break. 😂

There is absolutely no need to feel embarrassed at WINK. 🤍

✨ Recent brow transformations 🤎

Every set is customized to enhance each client’s natural features and create brows that fit them.

Swipe to see the transformations! ➡️

Ready for your own brow glow-up? DM me! 💌

📍 Plover, WI

100 YEARS OF BROWS… AND SO MANY TRENDS 🤎

From pencil-thin arches to bold, brushed-up brows, we’ve definitely seen it all! 😂

Brow trends will always change, but one thing that never goes out of style? Brows that suit YOU.

Your face shape, natural brow pattern, hair growth, skin type and personal style all play a role in creating the right brow. That’s why I don’t believe in giving everyone the same brow.

✨ Trends come and go.
✨ Your features are uniquely yours.
✨ The goal is to enhance—not erase—what you already have.

As a permanent makeup artist, my favorite part is creating brows that look beautiful today, tomorrow, and years from now—not just following whatever trend happens to be popular.

Which brow era was your favorite? 👀👇
And be honest… did you survive the over-plucking era?! 😂

👀 PERMANENT EYELINER — BUT MAKE IT YOUR STYLE.

One size definitely does NOT fit all when it comes to eyeliner. That’s why I offer multiple styles, from barely-there definition to a full-on wing. ✨

Swipe through to see the different eyeliner tattoo looks I offer:

🤍 Lash Line Enhancement
The most natural option. Subtle definition right along the lash line to make your lashes look fuller.

🤎 Classic Liner
A little more definition while still keeping things timeless and polished.

✨ Classic Liner + Baby Flick
A soft, petite flick for just a hint of lift and definition.

🖤 Wedge Liner
A thicker, tapered liner that gives more impact while keeping the outer corner beautifully defined.

🔥 Thin Winged Liner
A sleek, defined wing for that effortlessly “I woke up like this” look.

💋 Extreme Wing Liner
For my girls who want the WING. More dramatic, bold and unapologetically glam.

Your eyeliner is customized to your eye shape, desired look and lifestyle — because your permanent makeup should look like YOU, just easier. 😉

✨ Wake up with your eyeliner already done.
✨ No smudging.
✨ No uneven wings.
✨ No fighting with liquid liner every morning.

Which style would you choose? 👀👇

📍 WINK Permanent Makeup Studio | Plover, WI
💌 Message me to schedule your consultation.

✨ Mapping Matters MORE Than You Think ✨

Ever wonder why one brow can look slightly higher, longer, or more arched than the other—even on the same face?

THIS is exactly why brow mapping is so important. 👏🏼

Every face is naturally asymmetrical. Eyes aren’t always perfectly level, brows don’t always grow at the same height, and one side can have a completely different amount of natural brow hair.

Before I ever begin a permanent brow procedure, mapping allows me to carefully measure and balance the brows to YOUR unique facial structure.

📏 Mapping helps me:
• Create a balanced starting point
• Establish the ideal arch
• Correct differences in brow height
• Balance brow length and spacing
• Work with your natural bone structure
• Create symmetry while still keeping your brows looking natural

And here’s the important part…

Perfectly identical brows aren’t the goal.
The goal is balanced, flattering brows that look like they belong on YOUR face. 🤎

The better the map, the better the foundation for beautiful brows.

Don’t skip the mapping. It’s one of the most important steps of the entire process. ✨