MasterPlan4Success

Have you ever spent months building a course or program... only to launch it and have nobody buy?

Your friends said it sounded great. You got thumbs up in Facebook groups. You were SURE people would want it.

Then launch day came and... nothing.

Yea, me too.

The problem is you were 𝙜𝙪𝙚𝙨𝙨𝙞𝙣𝙜 about demand instead of 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 it.

But there's a way to test purchase intent 𝘉𝘌𝘍𝘖𝘙𝘌 you waste time building. It takes about 30 minutes and costs next to nothing.

This is based on research tested against 9,300+ real human responses with 90% accuracy. Although it does use AI, it's not some "ask ChatGPT if your idea is good" nonsense.

I'm talking synthetic focus groups that reveal 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 what objections people will have, what pricing concerns they'll raise, and whether they'd actually buy.

>> 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗵𝗲𝗿𝗲: https://hittheinbox.email/post/how-to-easily-test-your-offer-before-you-launch

Everyone obsesses over subject lines.

Which makes sense. If recipients don't open, nothing else matters.

But here's what's wild - the P.S. is the second-most-read part of your email. It's also probably the piece you slap on without thinking.

Most people either skip it entirely or throw in some weak "hope this helps!" garbage.

Your P.S. is 𝗽𝗿𝗶𝗺𝗲 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲. It's where you can drop copy that gets your subscribers to actually DO something.

Try out these uses:

👉 Use it to 𝗿𝗲𝘀𝘁𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗱𝗲𝗮𝗱𝗹𝗶𝗻𝗲. "P.S. This closes midnight tonight" hits different when they're skimming.

👉 𝗗𝗿𝗼𝗽 𝗮 𝗯𝗼𝗻𝘂𝘀 they didn't see coming. Something that makes them think "wait, there's more?"

👉 𝗣𝗮𝗶𝗻𝘁 𝘁𝗵𝗲 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 of what they're missing. Not in a sleazy way, but real talk about the cost of doing nothing.

👉 And 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 works here too. A quick win from someone like them seals the deal.

Think of it as your closer whispering one final thing in their ear before they walk away.

Use it right, and you'll see your conversions (and clicks!) jump.

Ignore it, and you're throwing money away.

P.S. Even if your emails are working, you're leaving $630 to $4,750 on the table with every send.

I'll dig through your campaigns and find the 5-7 profit-killers (weak subject lines, unengaging copy, CTAs that don't drive clicks, design mistakes) costing you sales — then hand you 𝗮 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗳𝗶𝘅-𝗶𝘁 𝗽𝗹𝗮𝗻 you can use immediately.

Schedule a call to find your hidden money: https://revenueroadmapcall.com

I go to the gym three mornings a week around 6 AM.

The same five or six of us nod at each other as we complete our sets ... because who wants to have a conversation when you've not had your first cup of coffee yet.

January 2nd that'll change.

Folks I've never seen step foot into the Y will be suddenly committed to getting fit.

But give it two weeks ... likely less.

I'll no longer have to wait my turn for the bench press or free weights.

The new people will vanish like they were never there.

Same thing happens with goals every single year.

Everyone gets excited. They buy the planner or sign up for the course or join the mastermind.

Then two weeks pass and the excitement wears off and they're back to doing exactly what they were doing before.

𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹𝘀?

What if it's something running in the background of your brain that keeps pulling you back to your old patterns no matter how motivated you feel?

Over the holidays, I read a book called 𝘐𝘯𝘯𝘦𝘳 𝘌𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘤𝘦 by Jim Murphy.

Murphy talks about ten foundational beliefs - he calls them "empowering presuppositions," which sounds academic but really just means "the core assumptions your brain operates from."

These aren't things you consciously think about.

They're the invisible rules running in the background. The thermostat that keeps your life at a certain temperature whether you like it or not.

You can read all 10 of them here: https://hittheinbox.email/post/why-your-brain-sabotages-your-goals

Number nine is the one that got me.

"There's no failure, only feedback."

Because in 2026, I'm going to try things that make me feel awkward. Like recording more videos, which I've been avoiding because I hate feeling like I'm talking to myself.

I'm going to mess up. Probably a lot.

But I'm done calling it failure. It's just feedback. Data I can use to get better.

That one shift changes how I approach everything.

I'm genuinely curious ... which of the 10 resonated the most with you and why?

Comment below or send me a DM and tell me.

Many entrepreneurs think the 𝘩𝘰𝘭𝘪𝘥𝘢𝘺𝘴 are killing their sales right now.

Sure, people are distracted by holiday parties, family chaos, and last-minute shopping.

But ...

𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗲𝗿𝗲 𝗔𝗟𝗥𝗘𝗔𝗗𝗬 𝗶𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗳𝗳𝗲𝗿𝘀...𝗲𝘃𝗲𝗻 𝗕𝗘𝗙𝗢𝗥𝗘 𝘁𝗵𝗲 𝗵𝗼𝗹𝗶𝗱𝗮𝘆𝘀.

Behavioral scientists call it "present focus bias" - and it's the reason people choose $100 today over $110 next week.

The brain HATES waiting for rewards.

So if you're selling insurance, retirement planning, education, weight loss, or anything that doesn't pay off immediately, you're fighting two battles:

1️⃣ Holiday distraction (temporary)

2️⃣ Present focus bias (permanent)

There's a strategy, though, that can overcome BOTH obstacles...

Stop talking about future benefits and start making people FEEL those benefits RIGHT NOW.

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗵𝗲𝘀𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗱𝗼 𝗶𝘁:

👉 Mass Mutual doesn't say "save for retirement." They ask: "You control your money now. Do you want retirement to change that?" (Ouch. I can feel that loss TODAY.)

👉 Southern New Hampshire University shows graduation footage and asks: "Can you picture yourself on stage?" (Now I'm not thinking about 4 years of classes. I'm feeling that graduation moment RIGHT NOW.)

👉 Ally Bank states: "We asked future you if you wanted more money. You said yes." (They just made future me real. And present me wants to help him out.)

See how they brought the future reward into the present moment?

If you're sending any promo emails between now and the new year, pick ONE email and rewrite it so people can picture, feel, or imagine themselves enjoying your product TODAY.

Not in 6 months. Not after the holidays.

𝗥𝗜𝗚𝗛𝗧 𝗡𝗢𝗪.

January won't magically fix this problem. Present focus bias doesn't take a vacation.

Because if someone can't picture themselves using your product, they won't buy it.

Not during the holidays.

Not ever.

I attended my first high school wrestling match Friday night.

Ryan, my CEO mentee, competes in the 157 weight class. I knew it would mean a lot for him to see me in the stands.

The 𝙤𝙣𝙡𝙮 thing I knew going in was how the weight classes work.

Ryan's lean, quick, and technical. He only wrestles other guys in his weight class.

They don't throw him on the mat with some 285-pound heavyweight and wish him luck. Weight classes exist for a reason.

Most email marketers do the exact opposite.

They send the exact same message to everyone on their list.

👎 Brand new subscribers who just opted in yesterday get the same email as loyal readers who've been around for years.

👎 People who bought something last month get the same pitch as people who signed up for your freebie eight months ago and haven't clicked anything since.

It's like putting Ryan on the mat with a heavyweight and expecting him to win.

When you segment your list and match your message to where people actually are, everything changes.

New subscribers need trust-building. Engaged readers want value mixed with soft pitches. Recent buyers are primed for upsells.

Cold contacts who haven't clicked anything since they opted in need to be re-engaged... or cut loose.

Segment right, win more.

Just like Ryan.

Your free lead magnet strategy is broken.

And you probably don't even realize it.

Everyone's giving away PDFs and checklists to build their lists. Then they wonder why their subscribers never buy anything.

Here's the problem ... Free stuff attracts people who only want FREE stuff.

Amy Porterfield figured this out. She's built a $120M business over 16 years, so maybe she's worth listening to.

Instead of boring lead magnets...

She runs live 2-hour trainings. She picks ONE problem her audience struggles with and solves it for them.

Although she could offer it for free, she charges a measly $27-$47 for it.

"Won't fewer people sign up?" you're probably thinking.

Yes. That's the point.

You filter out freebie seekers and attract actual buyers. People who open emails and purchase your offers.

So before January hits, ask yourself: What's ONE problem you could solve in a 2-hour training?

Then charge for it.

Watch your list quality skyrocket.

P.S. I'm opening 6 spots in my new Inbox Profits Inner Circle in January. We'll cover how to actually monetize your list instead of just growing it. If you're tired of having subscribers who never buy ... DM me and let's see if this program is a fit for you.

People will throw down over ANYTHING. Even when there's zero chance of being right.

A survey of 4,000 Americans gave a glimpse into some of the tension that surfaces around the Thankgiving feast.

One family got into a screaming match over who Prince winked at during a concert in the 80s.

Another got into a squabble over a broken vase from 35 years ago.

It's no different in the marketing world. Gurus will argue over the silliest things.

Like with email length.

One side swears SHORT is the only way. "Three sentences or they're gone!"

The other camp demands you go LONG. "Tell the whole story or don't bother!"

Both act like they've cracked the code.

Studies show 5 to 125 words get the most opens and clicks.

People are slammed. They skim. They want it fast.

But some audiences will read every single word of a 2,000-word email and beg for more.

Mobile is where it gets brutal.

That "short" email you wrote on your laptop turns into a novel on mobile. Your buy button gets buried deeper than Jimmy Hoffa.

Mobile users scroll like they're on TikTok. Fast. Ruthless. Two seconds to decide if you're worth their time.

So what actually works?

Test both. Run short vs long. Watch your click-through rates. Check how far people scroll before they bail.

Then do more of what wins.

Stop overthinking it.

Write what converts.

And if some guru wants to argue about word counts ... let them fight over imaginary Prince winks while you count your money.

Check out the wild findings about Thanksgiving feuds here: https://www.casino.ca/thanksgiving-family-feud-map/