Makeup Pro

Understanding Different Types of Blush
Choosing the right blush for your skin tone is essential in creating bright, radiant, and beautiful makeup. Types of blush:
powder blush – a popular product among those with oily skin, that provides a matte or satin finish and does not weigh down the skin;
cream blush – this product is excellent for dry skin and gives a dewy and radiant look; light shading creates a natural effect;
gel/liquid blush – the product is suitable for all skin types due to its versatility and creates a transparent, buildable glow and a natural shine;
tinted blush pencils – products are easy to use and blend easily.

How to Pick the Right Shade of Red Lipstick for Your Skin Tone
There’s lipsticks and then there’s red lipsticks. From the warm-reds that instantly brighten your face to the deep-reds that add a little mystery to your character. One essential for the ultimate holiday makeup look includes a red lip and we’re here to introduce you to four iconic shades to add to your routine.
Meet your perfect match within the e.l.f. O FACE Satin Lipstick collection — the first step to finding the perfect shade begins with matching it to your skin tone and undertone. One pro-tip is to remember what works for one person might not work for another! If you have a cool undertone, a blue red lipstick like the shade “No Regrets," is an ideal shade that offers a rich, classic finish. For warm undertones, opt for a cool red lipstick like "Own It,” for a sun-kissed glow. If you’re looking for a touch of drama, reach for a deep red lipstick, such as Spicy or a dark red lipstick such as "Do Not Disturb" which also beautifully complement darker skin tones.

Exfoliate your lips
No matter what color or finish of lipstick you are using, having smooth, hydrated lips is vital. When your lips are dry or flaky, the lip color doesn't last as long or look as uniform. Use our Sugar & Butter Lip Exfoliator to slough off any dead skin, leaving your lips smooth, supple, and ready for color.

Application tips
Foundation: Apply in thin, buildable layers, blending from the center of the face outward. Some suggest buffing foundation into a brush first to get an airbrushed finish.
Concealer: Use sparingly and only on areas that need it, like under the eyes or on blemishes. Apply with a small brush and blend with light tapping motions.
Blend everything: Focus on well-blended transitions to avoid harsh lines and a "caked-on" look. A damp beauty blender can help melt cream products into the skin for a natural finish.
Powder: Only apply powder to areas that get oily, such as the T-zone, to avoid a dry or cakey appearance.
Mascara: Curl your lashes before applying mascara for more lift. A business card held behind the lashes can help you get a cleaner application without smudging on your lid.
Brows: Fill in and groom your brows to frame your face.
Highlighting: Layer cream highlighter under powder highlighter for a more natural-looking glow. A touch of highlighter on the cupid's bow can also frame your lips.
Lips: Exfoliate your lips before applying lipstick for a smoother finish.
Eyeliner: Use small, precise strokes. If you make a mistake, a cotton swab dipped in makeup remover can help you clean it up.

LINE LASH LINES
A natural smokey eye or subtle smokey eye look doesn't require a ton of technique other than blending. Line top and bottom lashes with a dark eyeliner pencil, using a Q-tip to smudge and soften the line. Lining the lower lashes is essential to the look—otherwise all that eyeshadow on top looks unbalanced!

Your glow is your signature.
It’s not the makeup or the mirror that defines it — it’s the quiet confidence that radiates from within.

When you care for your skin, you’re not chasing perfection; you’re nurturing presence. Every touch, every drop, every slow moment is a reminder that you deserve softness.

Your beauty doesn’t compete. It simply exists — effortlessly, gracefully, unapologetically.
Because when you move with love for yourself, the world can’t help but notice.

✨ Shine from where peace lives — deep within you.

CONCEALER
Concealer is akin to the magic wand in a makeup artist's toolkit. The ColorStay™ Full Coverage Concealer is a powerhouse product designed to work on specific areas where you might need a little extra coverage rather than blanketing the entire face like foundation. It's your go-to for those mornings when you wake up with dark circles declaring you didn't sleep a wink or for those surprise breakouts.
Concealers are championed for their prowess in neutralizing under-eye darkness. Thanks to their high pigment concentration, they can dramatically brighten tired eyes, making you look refreshed and awake. They’re also great for camouflaging acne, blemishes, redness, and even hyperpigmentation.
As with other makeup products, careful selection and application are critical. Choosing the wrong shade can accentuate rather than hide imperfections. For under-eyes, a shade slightly lighter than your foundation can help brighten, but for blemishes and imperfections, a perfect match to your skin tone works best.

ONLY APPLY POWDER WHERE YOU NEED IT
Instead of applying a finishing powder all over your face, only apply powder in areas that get oilier, such as your t-zone, under your eyes and around your nose. This will keep your complexion glowing and gorgeous, without excess shine.

The most radiant glow is the one that can’t be bottled.
It comes from the way you pause, breathe, and give yourself a little extra love.
From washing away the day’s chaos. From pressing warm hands against your cheeks, reminding yourself that you’re enough.

Skincare is not vanity.
It’s connection — with your body, your mind, your peace.
Every drop of oil, every gentle massage, every quiet ritual is a love letter to yourself.

Your glow doesn’t need approval.
It doesn’t need perfection.
It just needs you — choosing yourself, every single day.

✨ Glow is a feeling first, and a look second.

Foundation
I make sure to use products with SPF every single day to ensure that I’m protecting my skin from the sun’s harmful rays. The two products I have been using in tandem for quite some time now are Elta MD’s Facial Sunscreen SPF 46 and Rodan + Fields Radiant Defense.
Both products are packed with skincare benefits, so they act as makeup and skincare at the same time. What could be better than that?! They each contain SPF and just enough pigment to match and even out my skin tone. Unless I am headed out for a special event or plan to be on-camera, I don’t like to wear heavy makeup during the day. These two products together are the perfect duo since the Elta is more sheer and the R+F has a touch more color. When combined, the two products provide just the right amount of coverage for a very natural looking, glowing foundation. I mix a small pump of the Elta MD with a pea-sized amount of the Rodan + Fields on my fingertips and rub into my face.
Pro Foundation Tips:
I always prefer to apply foundation with clean fingers, as I find this method blends the product into my skin better and helps it last longer (less product is wasted on a sponge or makeup brush if you just use your hands!). Be sure to gently blend the product all the way under the jawline and into the hairline to avoid any lines.
After applying your foundation, grab a Beauty Blender (it is a must in every girl’s makeup bag!) and dampen it with a little bit of water and squeeze out the excess. I find that a slightly damp sponge works best to blend foundation into the skin. Then use the Beauty Blender all over your face, be sure to dab, not swipe - paying close attention to the jawline. This extra step with the Beauty Blender will flawlessly blend your foundation, making it look like your skin, just enhanced!