Jacquelyn Dykstra, Independent Sales Director

Jacquelyn Dykstra, Independent Sales Director

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"I truly believe that serving customers is one of the great factors that sets us apart from every other company."

10/05/2026

❄️Want a little Winter happy mail?

The Winter Look Book is coming soon, and I'm getting my Preferred Customer List ready!

You'll get a first look at what's coming for winter, beauty inspiration, product favorites AND a fun sample to try.💕🎁✨

And seriously...who doesn't love getting something FUN in the mailbox instead of another bill?

📪Want in? Tell me you want on the list, and I'll
make sure you're added!💗

Photos from Jacquelyn Dykstra, Independent Sales Director's post 09/22/2026

🩷✨ BEAUTY IS BETTER WHEN IT’S SHARED! ✨🩷

Do you remember sneaking into Mom or Grandma’s makeup when you were little? 💄😂 A swipe of lipstick…a little too much blush…maybe even a spritz of perfume—and suddenly you were all grown up! 😍
Those moments weren’t really about the makeup at all. They were about connection, laughter, learning, and feeling beautiful together. 💕

And now…WE’RE the moms and grandmas with little eyes watching us. 🥹🩷

Isn’t it amazing how something as simple as makeup can create memories that span generations?

That’s why I LOVE this reminder:
✨ Beauty is more beautiful when it’s shared. ✨
Here’s to the moms, grandmas, daughters, sisters and girlfriends who make getting beautiful so much more than a beauty routine—it’s a memory in the making!🎀👄

Photos from Jacquelyn Dykstra, Independent Sales Director's post 09/17/2026

💄✨ MARY KAY TOOK OVER NEW YORK FASHION WEEK! ✨💄

Mary Kay brought the PINK to New York City with an incredible beauty experience during NYFW-transforming Gansevoort Plaza into a giant vanity to celebrate the new global campaign:

✨ Beauty Is More Beautiful Shared™ ✨

From kitchen tables and living rooms to the heart of New York City…Mary Kay continues to make a beautiful impact in a BIG way. Here is Top Sales Director, Nicki Hill's daughter checking it all out!

After 46 years, I am still so proud to represent this iconic company and moments like this remind me that we are just getting started. 💄🩷

09/17/2026

Have you ever wondered what happens behind the scenes before your favorite beauty products reach your hands? 👀💕
Here’s a peek at our Oil-Free Eye Makeup Remover production line in Texas! 🇺🇸

08/28/2026

Did you know, Dolly reportedly tried to purchase the rights to Mary Kay Ash’s life story in the 1990s, apparently with the idea of portraying her in a movie. I would have to have seen that! 🩷🫶🏼
But there is no evidence that the project was ever completed.

They were also both selected for USA TODAY’s “Women of the Century” list in 2020. Article found in the Mary Kay Newsroom⁠!

Two faith-filled, trailblazing women who came from humble beginnings and built extraordinary legacies. May they wink at each other on the pearly streets 🤍🩷🤍

08/10/2026

She was told she couldn't do it. By her lawyer. By her accountant. By every boardroom that looked through her for 25 years. She did it anyway.

Mary Kay Wagner was born on May 12, 1918, and grew up in Houston, Texas, in a house held together by one woman's will. Her father developed tuberculosis when Mary Kay was just 2 years old. By age 7, she was cooking meals, cleaning the house, and caring for her invalid father while her mother worked 14-hour days running a restaurant downtown. When she didn't know what to do, she called her mother at work. Every single time, her mother said the same 7 words: "You can do it, Mary Kay. You can do it."

Those words followed her for the rest of her life.

She married at 17. Had 3 children. Put her husband through college. When he came home from World War II in 1945, he asked for a divorce. Mary Kay was left alone with 3 young children and no income.

She went to work.

In 1939, she joined Stanley Home Products as a saleswoman. She was brilliant at it. Within her first year, she was crowned Queen of Sales. In 1952, she moved to World Gift Company, where she built sales territories across dozens of states, trained entire teams of employees, and eventually earned a seat on the board of directors.

Then a man she had personally trained was promoted above her.

His salary: $50,000 a year. Hers: $25,000.

She said years later that those men didn't believe a woman had brain matter at all. She had learned that as long as men didn't believe women could do anything, women were never going to have a chance.

She quit in 1963 at age 45. She sat down at her kitchen table in Dallas to write a book — advice for women trying to navigate a business world that didn't want them. But something happened as she wrote.

She made two columns. One listed everything wrong with every company she had worked for. The other described what a perfect company would look like. No territories. No glass ceiling. No pay gap. A place where a woman could earn based on her effort, not her gender.

By the time she finished, she realized she wasn't writing a book. She was writing a business plan.

She had used a remarkable skin cream for years, created by a woman whose father had worked as a tanner with animal hides — an unlikely origin for something extraordinary. Mary Kay bought the rights. She had her product. She had recently remarried. Her new husband, George Hallenbeck, had direct sales experience and would handle operations while she built the people side of the business. Together, they invested $5,000 — every dollar they had — and set an opening date: September 13, 1963.

On August 13, 1963, one month before launch day, George collapsed at the breakfast table. Massive heart attack. He was gone before help arrived.

Her lawyer told her to walk away. Her accountant agreed. A 45-year-old widow had no business opening a cosmetics company alone.

Remember what she had spent 25 years learning.

She had watched men she trained earn twice her salary. She had sat across from boardrooms that looked through her. She had heard no and not you so many times she had stopped listening. Her youngest son, 20-year-old Richard Rogers, left his job and stepped in to handle what George was supposed to handle.

On Friday the 13th of September 1963, Beauty by Mary Kay opened in a 500-square-foot storefront in Dallas. From that day forward, she considered 13 her lucky number. She had 9 beauty consultants and one shelf of pink-packaged cosmetics.

First-year sales: $198,154.

By the end of year two, sales had climbed toward $800,000.

What made the company different wasn't the product. It was the philosophy.

Mary Kay built her business on 3 principles: God first, family second, career third. She believed women should never have to choose between raising their children and building something of their own. Every consultant set her own schedule. There were no territories, no quotas, no favoritism.

And she believed, with everything in her, in recognition.

During her corporate years, she had once won a major sales contest. Her prize was a fisherman's underwater flashlight. She had been one of the top performers in the entire company. They handed her a flashlight. She vowed her company would be different.

She created what she called Cinderella Gifts — rewards so beautiful that women would never buy them for themselves. Diamond jewelry. Fur coats. All-expense-paid vacations. And eventually, the most iconic prize in American business history.

In 1967, Mary Kay walked into a Lincoln dealership in Dallas. She wanted a luxury car painted to match the pale pink of her makeup compact. The salesman told her to go home and get her husband. He said when she came back, they'd get her into that Lincoln.

She walked out.

She drove to a Cadillac dealership in Fort Worth, pulled out her pink lip and eye palette, set it on the counter, and said she wanted a Cadillac that color. They painted it. When she drove that pink Cadillac through Dallas, other drivers noticed. Her consultants asked how they could earn one.

In 1969, Mary Kay awarded the first 5 pink Cadillacs to her top-performing sales directors at the company's annual seminar. The crowd went wild. General Motors eventually created an exclusive color called Mary Kay Pink Pearl. Over the following decades, GM painted more than 100,000 custom vehicles for the company.

The company went public in 1968. By the early 1990s, Mary Kay Cosmetics operated in 19 countries and had been named one of the 100 Best Companies to Work for in America — three times. In 1985, when shareholders began questioning the pink car program, Mary Kay bought the company back rather than surrender her vision. By the time the company crossed $1 billion in retail sales, the people who had questioned her had gone quiet.

In 1996, at age 77, she founded the Mary Kay Ash Charitable Foundation to fight domestic violence and cancers affecting women. That same year, she suffered a stroke that ended her public speaking.

She died on November 22, 2001 — Thanksgiving Day, her favorite holiday.

At the time of her death, more than 800,000 beauty consultants were selling Mary Kay products in 37 countries. Annual sales exceeded $1.2 billion. Her personal fortune: $98 million.

Lifetime Television named her the Most Outstanding Woman in Business in the 20th Century. Baylor University called her the Greatest Female Entrepreneur in American History. Forbes listed her among the Greatest Business Stories of All Time — alongside Henry Ford, Bill Gates, Walt Disney, and John D. Rockefeller.

She started with $5,000, a kitchen table, and 25 years of being told what she couldn't do.

She used to say: pretend that every single person you meet has a sign around their neck that says Make Me Feel Important. Not only will you succeed in business — you will succeed in life.

She lived every word of it.

Tag someone who needs to hear that the people who tell you no are building your reasons.

07/17/2026

Amazing info:
Shiseido owns NARS
L’Oreal owns Urban Decay
Estée Lauder owns MAC and 29 other skin care and makeup companies.

Who owns MARY KAY? We are a debt free, 3rd generation led, family-owned business.
This is Mary Kay's grandson Ryan Rogers who she selected to continue her company after she was gone.
Hard to believe in this day and age we have ridden out depressing times, inflation, upside and downside of many markets, and last but sure not the least, a Pandemic!

MARY KAY is now celebrating its 63rd anniversary on September 13th. That alone speaks volumes of its ever-growing success.

As once said, “It may have been your grandmother’s cosmetics but it sure isn’t any more!”
Statistics keep growing with girls and women in their late teens on and through to their 90’s. Yes, believe it or not, there are a few 90 yr old women still running very strong personal MARY KAY businesses.

Did you ever wonder, there must be something inside this MARY KAY?
If you ever did, take a look. You just may find something in it for YOU!!!

https://www.marykay.com/jdykstra

Photos from Jacquelyn Dykstra, Independent Sales Director's post 04/01/2026

Rest in peace, Richard Rogers 🤍

Today we honor a life of vision, wisdom, and purpose—a legacy that has touched women all around the world.

At a young age, Richard stood beside his mother, Mary Kay Ash, helping build a dream that would become a global symbol of opportunity, confidence, and empowerment.

Through his life journey, he poured his wisdom into building something extraordinary—giving the very best of himself so that others could believe, grow, and create a future of their own.

Because of him, that vision expanded far beyond Dallas, reaching women across nations, cultures, and generations.

I cherish him for all he did for this company, and with gratitude, we trust that Ryan Rogers will continue this legacy forward.

Now reunited with his mother in heaven, his legacy lives on through each of us.

With deepest respect and heartfelt condolences to the Rogers family. 🤍✨

02/10/2026

✨Our Golden Rule customer service is making waves! We were ranked #2 on Forbes 2026 Best Customer Service list! 🌎 Helping women feel beautiful everywhere, thanks to the exceptional care all of our amazing independent sales force members provide, will always be our pleasure.🤝💕

01/22/2026

These are the skincare “trends” everyone’s talking about for 2026?
They’re not just buzzwords to me — they’re already built into products I’ve been using and teaching for years.

𝗕𝗮𝗿𝗿𝗶𝗲𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁
When skin feels stressed, reactive, or just plain tired, supporting the barrier matters. Barrier Restore is one of those quiet heroes — it helps calm visible redness and strengthens the moisture barrier so skin can function the way it’s supposed to.

𝗧𝗲𝗰𝗵-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻
I love that skincare doesn’t have to be guesswork anymore. The Skin Analyzer App helps take the emotion out of it and gives real insight, so routines feel intentional instead of random.

𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗮𝘀 𝗕𝗼𝗱𝘆 𝗖𝗮𝗿𝗲
We’re finally talking about caring for the skin 𝘣𝘦𝘭𝘰𝘸 𝘵𝘩𝘦 𝘯𝘦𝘤𝘬 — and it’s about time. Toning Lotion is one of those products people underestimate, especially in dry seasons when arms, legs, and everything else need extra love.

𝗟𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆-𝗕𝗮𝘀𝗲𝗱 𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲
This is the big one for me. The Volu-Firm Set isn’t about overnight miracles — it’s about supporting collagen and elastin over time so skin stays strong, firm, and resilient as the years pass.

Trends will always come and go.
But strong, supported skin? That never goes out of style.

If you had to pick one to explore first, which one would it be? 💗

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707 18th Avenue SE
Rock Valley, IA
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