America's Beauty Show by Cosmetologists Chicago

✨ The countdown to a more successful career has officially begun. ✨

One weekend.
Three unforgettable days.
Countless opportunities to learn, connect, and be inspired.

America's Beauty Show 2027 is where beauty professionals come together to sharpen their skills, discover what's next, meet industry icons, explore the latest innovations, and celebrate the craft we all love.

Whether you're a hairstylist, barber, nail artist, esthetician, makeup artist, student, educator, or salon owner, this is your weekend.

📅 Save the Date
April 3–5, 2027
📍 Rosemont, IL

The future of beauty starts here. We can't wait to see you there. 💫

💄 When makeup becomes the mic-drop moment.

Creator. Makeup Artist. Beauty Expert. Activist. Candlemaker. Conjurer. Director of The Makeup Show.

James Vincent wears many hats, but every one of them is rooted in artistry, education, and pushing the beauty industry forward.

From bold editorial looks to techniques you can bring behind the chair, James proves that makeup isn't just the finishing touch, it's the statement that turns heads and tells a story.

Experience his passion, creativity, and expertise live at America's Beauty Show 2027.
📅 April 3–5, 2027
📍 Rosemont, IL

Because great makeup doesn't just complete the look. It creates the moment. ✨

Makeup by
Photo: at

Sunscreen should be one of the simplest steps in a skincare routine. Instead, the average SPF aisle presents a wall of numbers, ingredients and competing claims: mineral, chemical, broad spectrum, water resistant, SPF 30, SPF 50—and sometimes SPF 100.

Then come the practical questions. How much do you actually need? Does sunscreen still matter when it is cloudy? Can the SPF in makeup count? And are some formulas safer or more effective than others?

The most useful sunscreen is ultimately one you will apply generously, wear consistently and reapply when needed. But understanding the label can help you choose a formula that provides the right protection for your skin and your plans.

Here is what SPF really means, what to look for when buying sunscreen and how to make it work properly.

SPF, Explained: How to Choose and Use Sunscreen Properly Learn what SPF numbers mean, how to choose sunscreen, how much to apply and when to reapply for reliable year-round sun protection.

It starts with one weekend...

One class that changes how you work.
One conversation that sparks a new opportunity.
One competition that inspires your next collection.
One experience that reminds you why you love this industry.

That's the power of America's Beauty Show. 💥

Save the date and start planning for your next great idea.

🗓 April 3–5, 2027
📍 Rosemont, IL

Choosing a haircut is rarely just about the trend itself. A bob, fringe, pixie, s**g, or long layered cut can look completely different depending on your face shape, hair texture, density, and how you actually style your hair day to day.

That is why the best haircut is not necessarily the one you have saved the most times on Instagram. It is the one your stylist can tailor to your features, your natural texture, and the kind of maintenance you actually want.

Face shape is a great starting point. It can guide where to place layers, how much softness to add around the jawline, whether fringe will open up or shorten the face, and where volume should sit. But at the end of the day, the right cut should bring out your features, not disguise them.

We’re breaking down the most flattering haircuts for round, square, oval, and heart-shaped faces, plus what to ask for in the salon. Visit https://hubs.li/Q04nNRHY0 for the FULL STORY!

Long nails may still have their place, but short nails have become one of the chicest ways to wear a manicure. They feel cleaner, cooler, and far easier to live with. And at this point, they are not the understated option, they’re the better one.

Short nails have a way of making every detail stand out, from color choice to finish to the shape itself. That is also why healthy nails, cared-for cuticles, and moisturized skin around the hands matter so much. When the foundation looks good, even the simplest manicure feels cleaner, fresher, and more put together. If you are looking for short nail inspiration that feels a little different from the usual, these are the looks worth considering.

Short Nail Designs That Feel Fresh Right Now Short nail designs can look just as chic as longer styles, especially when paired with healthy nails, tidy cuticles, and the right mix of color, finish, and detail.

💥 More than a trade show.

It's a tradition.

For more than 100 years, America's Beauty Show has brought together the best in beauty for education, inspiration, competition, innovation, and community.

The next chapter starts soon.

📅 Save the Date
April 3–5, 2027
📍 Rosemont, IL

Come experience why generations of beauty professionals continue to make ABS part of their story.