Brows By Erica

✨ Combo Brows | Initial Session ✨

Her inspo photos were fuller, bolder brows and while we were definitely able to create more fullness at her initial appointment, I always prefer to start a little more conservatively and build the foundation first. 🤍

Permanent makeup is a process, not a one-day transformation. That’s why a perfecting session is included 6–8 weeks later! Once everything heals, we can assess retention and make adjustments whether that’s adding more density, going slightly darker, or creating a thicker shape.

My goal is always natural, balanced and customized results that heal beautifully over time. ✨

Swipe to see the difference one session can make! ➡️

So much fun creating these lips for my girl ! 💋

She wanted a soft, natural enhancement that matched her favorite everyday lip color, and I’m obsessed with how perfectly we nailed it. We added subtle definition, balanced her shape, and gave her lips that effortless pop of color without looking overdone.

The result? Lips that look polished, healthy, and beautiful from the moment she wakes up. ✨

Soft, natural, and effortlessly defined ✨
This beauty already had such a gorgeous base to work with our main focus was adding symmetry, filling in sparseness, and creating a little more definition while still keeping everything soft and natural 🤍

Now she can wake up with brows that frame her face beautifully without having to fill them in every day 🙌🏼

Results always customized to your features, natural brow pattern, and desired look ✨

Celebrated 5 years of 💕

New space. Fresh Chapter. Obsessed ✨
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Brows By Erica is Moving - Here's What's Next

After much reflection, I wanted to personally share that Infinite Beauty will be closing its current location at the end of November, and I’ll be moving into the beautiful love, ab salon in the West End of St. Louis Park.


I’m filled with gratitude for the love, memories, and growth that have come from the space I created. This decision comes from a place of clarity and excitement. My goals have evolved, and it’s time to pivot in a way that allows me to focus more on what I love most: permanent makeup and helping women feel beautiful and confident.

Joining love, ab allows me to take some of the weight of running a full studio off my shoulders, so I can pour even more passion and energy into my craft and my clients.
After almost 10 years in this industry, I still wake up excited to do what I love and I can’t wait to welcome you to my new space!

✨ New location beginning December 9th:
love, ab
1668 West End Blvd, St Louis Park, MN 55416
New phone number: (612) 895-6001

Parking Info: There's underground heated free parking below the salon and additional free parking across the street for your convenience!

December books are now open!
*New booking link for St Louis Park Location below.
For November appointments, please use current booking link on my website.

Thank you from the bottom of my heart for all your support through the years. I wouldn’t be here without you. 💖

- Erica

Exciting News: Moving to a New Location! Click here for an update from Brows By Erica!

Effortless enhancement → when brows give you that refreshed look without giving away your secret 🖤

✨ Brows can completely transform the face — just look at the lift around her eyes! This beauty came to me after seeing her daughter’s results and we couldn’t be happier with how they turned out 😍

💡 Myth buster: we do NOT shave your brows off! I just clean up strays, while keeping your natural hair for texture + dimension. 💕

New brows for the birthday girl ✨
She came in with beautiful fullness at the front, but wanted more arch + tail without the daily hassle of filling them in. Now she’s rocking effortless, balanced combo brows to celebrate her special day 🥳💖

Brows so good, they’re worth the trip. She turned her appointment into a mini getaway in the city 💖 I’m always so honored when clients travel to make me their brow artist! We went with combo brows — a soft, wispy start with hair strokes and the definition to match her everyday makeup look 😍