The Collective

What an opening weekend!! Here’s our reasons why! Go enjoy the rest of this beautiful weekend with the ones you love!! ❤️🤍💙

Thank for the amazing amount of support this weekend!

❤️ Justice
🤍 Aaron
💙 Norman
❤️ Jazzy
🤍 Theo
💙 Valentine

Need a hangover cure from last nights festivities? Or a feel-good energy boost? Come grab a Deep Green from Jazzy Juice!

50% off today!!

So happy for our friends over at The Collective! Go check them out for their grand opening this weekend!

…and stay tuned for a Mahoney House/Collective Collaboration! 📖🥤🏡

What an amazing soft opening!!! Thank you to everyone who stoped by, took a look, or tried a sip! We are full of gratitude for our small town that showed up in a big way!!

A little about us on the eve of our opening.... Thank you, Annette Ungaretti Lewis, for such a great write up! We want to thank the community for all the encouragement, advice, and support before we even got our doors open! Thank you Salmon!!

The Collective: A Space for Creatives to Come Together

Some ideas start because there is a problem that needs solving. Some start because someone is tired of doing it alone.

For Dana Buchanan, The Collective started as a little bit of both.

As a hairstylist, business owner, mom and self-described serial entrepreneur, Dana knew what it felt like to build something from the ground up. She knew the excitement of creating something with your own hands, making your own schedule and putting your name behind something you believed in.

But she also knew the lonely side of it.

Being an independent business owner can sound dreamy from the outside. You get to be your own boss. You get to make your own rules. You get to create something that is fully yours. But anyone who has actually done it knows there is another side to that dream. There are long days by yourself. There are decisions you have to make alone. There is no break room full of coworkers, no one popping in to say, “What do you think about this?” and no one standing next to you when the doubts start getting loud.

Dana had felt that.

When she opened her Idaho hair salon in Salmon, she quickly realized something about this town. There was room to grow a business here. There was potential. There were people with dreams, ideas, talents and services, but there was also a very real problem.

Where do they go?

In a small town, commercial spaces are not always easy to find. And for many small business owners, renting or buying a full building is not realistic. A hairstylist may only need a chair. A massage therapist may only need a room a few days a month. A barber may need a spot to serve clients without having to take on an entire storefront. An artist, maker, or creative may need a place to showcase their work, but not a whole building of their own.

Dana saw that need, and she wanted to create something bigger than just a salon for herself. She wanted a space where people could come together.

The Collective, located in the same building as Highlander Beer with its own entrance on South Andrews Street, is an open floor plan space built around that exact idea. It is not just one business. It is a collection of them. A place where creatives, service providers, artists and dreamers can work beside each other instead of always having to work alone.

The Collective is not only about offering hair, books, esthetics, barber services, juice and creative goods under one roof. It is about creating a place where people feel like they belong. It is about making room for someone else’s dream. It is about walking into a space and feeling the energy of people who are building something, trying something and cheering each other on while they do it. It is a one-stop shop, yes. But more than that, it is becoming a family.

Inside The Collective, you will find a mix of businesses and personalities that somehow make perfect sense together. There is Spicy Brain Books, owned and operated by Taylor Riggan, a curated book boutique that brings something Salmon has been missing for a long time. A place for book lovers, curious minds, and people who still believe there is nothing quite like finding the right book at the right time.

There will be esthetics, a barber, creative services, boutique-style offerings and space for local artists to display and sell their work. The vision is flexible on purpose. It can shift. It can grow. It can make room for what the community needs.

And then there is Jazzy Juice Co.

Named after Dana’s daughter, Jazzy, the juice bar will feature healthy juices that customers can grab and go or order from the menu. Dana hopes to use locally grown and locally sourced fruits and vegetables as much as possible, bringing another fresh, thoughtful option into the space.

That personal touch is everywhere in The Collective.

It is in the name of the juice bar. It is in the way the businesses fit together. It is in the way Dana talks about wanting women, artists and independent business owners to have a place where they can build something on their own terms, but still have other people around them.

It is also in the partnership that has now become one of the biggest pieces of the story.

Taylor Riggan did not just join The Collective as the owner of Spicy Brain Books. She became part of the heartbeat of the project itself.

After months of being close to the space, watching Dana work, hearing the vision and preparing her own bookstore, Taylor realized she did not just want to rent a spot inside The Collective. She wanted to be part of it in a bigger way.

She bought in. Now, Dana and Taylor are 50/50 partners in The Collective.

They are business partners, but they are also friends. They are, in the best way, a little bit of yin and yang. What one lacks, the other excels at. Where one sees one side of the vision, the other can help complete it. They are different enough to balance each other, but alike enough to be moving toward the same dream.

That kind of partnership matters. Because starting something like The Collective is not easy. It takes money, time, risk, late nights, hard conversations, big decisions and a lot of faith. It takes someone being willing to look at an empty or unfinished space and see possibility. It takes someone believing not only in the idea, but in the person behind it.

For Dana, having Taylor believe in the project enough to take on that risk with her meant more than she could easily put into words. Because even when you are confident, even when you know the vision is good, there is always that small voice asking, “What if this fails?”

But The Collective is built on a different question.

What if it works? What if the thing you have been dreaming about is exactly what someone else needed too? What if a hairstylist who felt isolated creates a place where no one has to feel that way?

What if a bookstore, a barber, a juice bar, an esthetics business, artists, makers and creatives all under one roof becomes something Salmon did not even realize it was missing?

What if one woman’s dream becomes a doorway for a dozen more?

That is what makes The Collective special.

It is practical, of course. It solves a real problem. Small business owners need affordable, flexible spaces. They need places that do not require them to take on more than they can handle. They need support, visibility, and foot traffic. They need a place where clients can find them and where they can grow at their own pace.

But The Collective also solves the quieter problem.

The loneliness. The feeling of doing everything by yourself. The feeling of having a dream, but not knowing where to put it.

Dana wanted a space where she was not alone in her business anymore. In creating that, she is giving other people the same gift. A place to show up. A place to create. A place to be independent without being isolated.

And that is the magic of it.

The Collective is still growing, still shifting, still becoming what it is meant to be. Rooms have changed. Plans have moved around. Businesses have found their place in unexpected ways. And instead of seeing that as a problem, Dana and Taylor see it as part of the beauty.

The space is alive. It can adjust. It can make room. It can respond to real life, because the people building it understand real life.

They understand that businesses are not built in perfect conditions. They are built between motherhood, family, grief, big dreams, financial stress, creative sparks, and the kind of courage it takes to say, “I want to try.”

The Collective is a place for that kind of courage.

It is for the hairstylist who wants community. The reader looking for their next favorite book. The person grabbing a fresh juice on a busy day. The client waiting for a barber. The artist hoping someone sees their work and loves it. The woman starting over. The creative finally starting. The business owner who needs a space, but also needs people who get it. And maybe that is why the name fits so well.

The Collective is exactly that. A collective of ideas, people, services, personalities, stories, and dreams. A little bit of organized chaos. A little bit of creativity. A little bit of heart. A space full of people doing their own thing, together.

For Dana and Taylor, it is more than a building. It is a partnership. It is a leap of faith. It is a home for creativity. And for Salmon, it is a reminder of what can happen when someone looks around, sees a need, and decides to build something beautiful.

We can’t wait!!! 😛

Things are starting to look 👀 really good around here!!!