Shades By Shan Cosmetics

Shades By Shan Cosmetics

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Shades By Shan is a cruelty-free & impact driven cosmetics company that helps single parents in need

09/26/2026

What a dayyy!! πŸ₯ΉπŸ’• Thank you, KTLA 5 News , for having me on to celebrate Hispanic Heritage Month, our community, and the journey of Shades By Shan Cosmetics. πŸ‡ͺπŸ‡¨βœ¨

There was a time when Erika and I were packing orders and praying for the chance to grow this little dream into something bigger. Now our days are booked and busy growing Shades By Shan, and I keep stopping to think: these are the prayers we used to pray. πŸ™βœ¨ It’s finally happening! πŸ₯ΉπŸ€Ž

And you KNOW I had to plug the Hot Cheetos!! πŸ˜‚πŸ”₯ Yes, we personally visited 600+ JCPenney stores, with Hot Cheetos coming along for the ride. πŸ˜‚

I’m so proud of where we come from, so grateful for everyone who has believed in us, and so thankful to God for every door He’s opened. To anyone building a dream that still feels far away: keep going. One day you might look around and realize you’re living the answer to your prayers. πŸ™πŸ½βœ¨

09/24/2026

Sponge vs Brush ✨ Which one do you prefer?! πŸ’β€β™€οΈπŸ‘€ Katie Nasaire πŸ‡΅πŸ‡­πŸ‡²πŸ‡½
Shop them now at shadesbyshan.com & JCPenney πŸ›οΈ
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09/02/2026

Always got to warm up before..πŸ˜‰πŸ›οΈ JCPenney

08/21/2026

Bedazzling SBS?! Yes please!! πŸ˜βœ¨πŸ’ŽπŸ©·πŸ©΅πŸŸ£πŸŸ‘

08/20/2026

Do you prefer sponge or brush?! Maybe both? πŸ‘€πŸ€­

Shop them now at shadesbyshan.com & JCPenney πŸ›οΈ
makeup brushes, makeup tools, jcpenney beauty, latinas in beauty, makeup on a mission, women owned business

08/13/2026

Spreading the SBS love with some free makeup! 🀭🩷 where should we go next?!

Shades by Shan, San Francisco Bay Area, union square, Latina owned, women owned business, makeup on a mission, free makeup, JCPenney beauty, Ipsy boxes

Photos from Shades By Shan Cosmetics's post 08/12/2026

Hella chic actually 😏🀭🫢🏼

07/31/2026

Matt Lars | Makeup Artist | Content Creator showing off the Pearl Gel Liners. ✨ Which shade is your favorite? 😍

Shop your shade now at shadesbyshan.com & JCPenney online & in-stores
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Photos from Shades By Shan Cosmetics's post 07/30/2026

πŸ”₯ The blush everyone’s talking about.

Featured in Allure Magazine Allure and now 30% OFF for a limited time.

Our Korean-made Liquid Blush delivers a lightweight, buildable flush with a natural, skin-like finish that melts into skin.

A special thank you to our Shades By Shan makeup artist partner, Diana Koshurba Hair & Makeup , for sharing your expertise with Allure and helping spotlight our Liquid Blush. 🀍

✨ Available now at JCPenney Beauty, Amazon, and ShadesByShan.com

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