Aroota by GBCO

Topical magnesium for stress relief: where to apply magnesium butter, and why it matters 🤍

You finally sit down at night. Shoulders up by your ears. Jaw tight. Legs aching.

Magnesium butter is a gentle way to bring magnesium into your evening through the skin, especially if oral supplements don't sit well with you.

Where to apply it:
🦶 Soles of the feet, to ground
🤍 Chest and neck, to slow down
🌿 Calves, for tired legs
✨ Shoulders, for held tension

In Ayurveda, slow self-massage is called abhyanga, one of the simplest daily rituals for calming vata.

Tip: apply it 30 minutes before bed. If you feel a slight tingle, start on your feet.

💬 Comment BUTTER and I'll send you our full Magnesium Butter guide.

Ground Yourself
In Ayurveda, the feet are more than just where your day ends—they’re a place to slow down, nourish, and reconnect.
A little magnesium body butter massaged into your feet before bed can become a simple nightly ritual: warm the butter between your palms, gently massage your soles, take a few deep breaths, and let the day soften.
From skin care to self-care. From application to ritual. 🌿

It's kinda chic to use magnesium topically ✨🧴

Swipe to see why we're obsessed →

rub it in, don't swallow it
call it Abhyanga, not "self-care"
ancient beat modern to the punch, again
let skin do what pills used to
turn deficiency into ritual
kinda chic. also just... correct.

Magnesium has been in the Ayurvedic playbook forever — we just gave it a body butter. 🤍

Which one are you starting with: Calm, Restore, or Ground?

We know. It's been quiet over here. 🤍

Not because we ran out of things to say — but because we've been heads-down since Shoppe Object, and honestly, some things need to be built before they're announced.

If you've been following us for a while, you know Aroota didn't start as a business plan. It started with a simple frustration: why is it so hard to find bath products that are actually clean, actually beautiful, and don't cost the earth — literally or financially? So we started making them ourselves. Handcrafted in California. 10 ingredients or less. Microplastic-free, palm-free, cow-milk and shea-based. No shortcuts, no filler stories.

Almost three years in, and we've learned that growth doesn't always look like posting every day. Sometimes it looks like sourcing. Sampling. Re-making a batch four times because the third one wasn't right. Sitting with buyers at Shoppe Object and hearing what you actually want next.

So — three big things are coming. We're not ready to share all three yet (we're superstitious like that 🤞), but here's the first:

For the first time ever, we're bringing you something for the festive season. ✨

This one is personal. So many of us spend the festive months giving — planning, hosting, wrapping, showing up for everyone — and somewhere in there our own rituals quietly disappear. The long shower. The slow morning. The five minutes that belong only to you.

We as women need rituals. Not the performative kind — the small, grounding, this-is-mine kind. And this season, we've got you covered.

Mark your calendar: August 30th, 2026. That's when we reveal the first thing. 🗓️

Until then — tell us in the comments: what's the one ritual you protect no matter how busy things get? We're reading every single one. 👇

Follow along so you don't miss the drop. Two more surprises after this one. 🤍

Before "bakuchiol" was a skincare buzzword, it had another name — one your grandmother would've recognized instantly. 🌿
Babchi.

The plant modern serums now market as a "clinically proven retinol alternative" is the same seed Ayurveda has used for skin health for centuries — pressed into oil, worked into pastes, part of a tradition that never needed a lab study to know it worked.

So when people ask why we built Supercharge around bakuchiol instead of a synthetic retinol alternative — this is why. It's not a trend ingredient to us. It's a formula our grandmothers would recognize, just refined.

The full story — including how babchi oil and bakuchiol actually relate, and how to bring it into your routine — is on our Wellness Journal. Link in bio 🌿

Here are the updated founder-voice captions with that backstory woven in:
Option 1 — The Full Story
For a year and a half, I showed up every single weekend.
Rain. Heat. Early mornings. Farmers markets across the Bay Area — every weekend, without fail.
Not just to sell. But to listen.
I handed our Glow Serum to real women. Watched their faces. Asked questions. Took notes.
100 women tried it over those 78 weekends.
89 of them came back glowing.
That's not a lab stat. That's not a paid study. That's me, my table, and a community that trusted me enough to try something their grandmother probably already knew.
Amla. Kewra, Ayurveda. Small batch. Made in San Jose.
🌿 Aroota Glow Vitamin C Serum. Link in bio.
— Ruchita, Founder