Simply Skin Esthetics LLC
Hydrafacial, Oxygen & Custom Facials — Microdermabrasion — Face & Body Waxing — Susan Bell Skincare We specialize in customized skincare and body waxing.
Simply Skin Esthetics is locally owned and operated by Susan Bell, a 5th generation Santa Cruz native. Centrally located on Soquel Avenue near Ocean Street, we offer easy parking in front of our spa and an adjacent parking lot. Whether you seek a pampering spa escape, special occasion services, or solutions to your skin care concerns, you’ve come to the right place. In our boutique and online, you
We love our spa pups around here!
Meet Walter, aka Wallygator ❤️
05/18/2026
A little peek into Sue’s new treatment room in Suite A ✨
Have you had a treatment in the new room yet?
If you’d like to stop by and see the new space in person, front desk hours are Tuesday through Friday from 10am–2pm. You can also replenish your Susan Bell Skincare and Colorescience favorites while you’re here.
To book an appointment, call or text Sue 831-588-6330
Need skincare outside front desk hours? We now offer secure after-hours product pickup at our new Suite A location!
Order online or over the phone, then pick up at your convenience. It’s also great for last-minute skincare needs.
Call or text Sue to arrange pickup:
831-588-6330
susanbellskincare.com
📍500 Soquel Ave, Suite A
Front desk hours: Tuesday–Friday, 10am–2pm
We’ve officially settled into our new home in Suite A ✨
Just steps from our former space, our new studio is smaller, cozier, and thoughtfully designed to create a calm, welcoming experience from the moment you walk in.
Same relaxing treatments. Same trusted skincare. Same Sue Bell.
We can’t wait to welcome you in.
More details about the new space coming soon.
Tuesday–Friday
Front desk hours: 10am–2pm
📍500 Soquel Ave, Suite A
📞 Call or text Sue to book appointments or product pickup: 831-588-6330
04/01/2026
Eight years. I don’t even know where to begin ❤️
Watching Andrea Versaw grow from behind the desk into the confident, talented esthetician she is today has been one of the greatest joys of my career.
Andrea, I’ve seen your strength up close. The way you kept going, kept showing up, kept believing in yourself even when things weren’t easy. You built Waves to Woods Skin Care into something real… a business with a loyal, loving clientele. Every step has been earned.
It’s been an honor to have you here, to watch you grow, and to be a small part of your story. You’ve given so much to Simply Skin… to our clients, to our team, and to me.
While I’m going to miss having you here every day, I couldn’t be more proud watching you step into this next chapter. You’ve worked so hard for this, and it shows.
Your space. Your vision. Your moment.
This isn’t goodbye… just a new beginning. You’ll always be part of the Simply Skin family ❤️😘
03/13/2026
It’s never too late for a little introduction…
This is Sue Bell — licensed esthetician and cosmetologist, owner of Simply Skin Esthetics and founder of Susan Bell Skincare.
How long have you been seeing Sue? 🤍
03/12/2026
Lindsay and I met just before COVID, and we ended up navigating that time together. I’d heard so many wonderful things about her work and wanted to meet her so I could refer clients to her. What I didn’t know was that I was about to meet someone who would become so much more than a colleague.
After meeting Lindsay, I was so impressed that I invited her to work with me. What started as professional admiration quickly blossomed into a treasured friendship filled with laughter, honesty, and so many unforgettable memories. She’s been a constant source of support, encouragement, and joy, and I feel so lucky to have her in my life.
As many of you know, I’m moving into a smaller suite next door, and Lindsay is stepping into a new space of her own. I’ll miss seeing her every day, but I’m beyond excited to watch her shine in this next chapter. ❤️Sue
02/25/2026
Susan Bell Skincare Ultra Vitamin C is your daily dose of glow, powered by 20% Vitamin C, peptides, and antioxidants for smoother, clearer, and seriously radiant skin!
We’re excited to welcome locally crafted to Simply Skin!
This nourishing daily ritual supports radiant skin from within, along with healthy digestion and natural energy.
We now carry one-week Morning Glow kits featuring their signature gelatin tea pods, plus collagen-boosting marshmallows to support skin, hair, and joint health.
✨ Ask us about it at your next visit.
02/18/2026
A gentle refresh is happening at Simply Skin ✨
I’ll be transitioning into a cozy new suite within the same complex, just steps from my current location.
I’m excited to create an even more personal, peaceful experience for my clients while continuing to provide the same care you know and trust.
There will be no disruption to services. My hours remain Tuesday through Friday, and parking and access will remain exactly the same.
I’ll share more details as the transition approaches, and in the meantime, I look forward to seeing you in my current space in Suite B.
Thank you for being part of Simply Skin’s journey. I’m deeply grateful to continue serving this wonderful community. 💗
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Address
500 Soquel Avenue, Suite A
Santa Cruz, CA
95062
Opening Hours
| Tuesday | 10am - 5pm |
| Wednesday | 10am - 5pm |
| Thursday | 10am - 5pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 3pm |