Half Caked Makeup

Shades twins 👯 of our Candy Paint cheek and lip tint and In Sync liquid blush. Do you prefer cream or liquid formula?

Star Bright Loose Setting Powder drops tomorrow 4/25 💖
Lightweight, finely milled powder finishes every look seamlessly. Available in 3 shades: translucent, pink, and banana 🤍🩷💛 demo coming up next!
Which shade do you have your eye on?

Here are some more puzzle pieces to the new release coming this Friday, 4/4 💖

There are some ✨new✨ things coming soon— stayed tuned!

Which shade of our star bright under eye brightener are you reaching for?

POV: you just hit pan— which shade are you?

P.S. Don’t worry— all of the formulas will remain exactly the same, because let’s be honest…they’re perfect as-is 🤭🩷✨

Some things are changing around here… 🩷✨ more details coming soon! PLUS a restock of Totally Tubular Tubing Mascara in “The Heights” on Friday, October 25th 🫶🏻

Which Instant Crush lip gloss shade would you choose— Baby Sparkles or Caught Up?
All 11 shades are enriched with Vitamin E for all-day hydration with long-lasting effects 💖

Shades so nice we made them twice ✨ get our best-selling Candy Paint cheek and lip tint shades in a liquid version too! 💖

With 20 liquid lipsticks to choose from, you’re bound to find your Holy Grail shade 💖 our Lip Fondant liquid lipstick apply with a Silky, true-matte formula that won’t budge or feather.

The ultimate fall palette 🍁 Perfect Match 9 pigment palette features 5 buttery-soft mattes and 4 silky duochrome shimmers