BeautyGARDE
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We’re on a mission to give you the power to paint better with innovative formulas for nails you feel good about.
BeautyGARDE was founded in Seattle, WA, by nail industry veteran Nonie Creme to create nail products that boost nail health without harmful toxins - better for your nails, you, and the planet. Our plant-powered and easy-to-use treatments deliver affordable solutions for optimal nail health. Every product is made with our signature plant complex to help your nails become stronger, healthier, and more vibrant. Our formulations are Vegan, 21+ Free, Cruelty-Free, and USA-made.
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Our Story
BeautyGARDE is based on innovation. Not “lab-coat, mad-scientist” innovation, but head slapping, “How is NO ONE doing this yet?” innovation. We specialize in finding white spaces and filling them with clever, beautiful products.
Love your lashes? So do we. That’s why all of our lash products are oil-free, gentle, and safe for use on lash extensions. And talk about clever - we put an anti-bacterial, locking brush head on our Lash+Brow Shampoo that will remove even the heaviest of makeup in a few sweeps with one simple tool.
Our Beginning
BeautyGARDE was born when Creative Director Nonie Creme (butterLondon, Colour Prevails) and CEO David Lonczak (Beauty.com, Paula’s Choice) started talking about missing innovation in the beauty world. It was a long, long discussion, because the beauty world is a noisy, crowded place, with thousands of products. And yet there are gaps, white spaces, unexplored areas…and the more they talked, the more of these they discovered.
BeautyGARDE is obsessed with arming people with next level beauty tools.
This is about trailblazing, seeking out, and even inventing better formulations, better delivery systems, and new ideas around beauty staples.
Our Commitment
BeautyGARDE is committed to using only high-quality ingredients and the most advanced formulations, while staying true to our values and mission. All BeautyGARDE is Leaping Bunny Certified and all our products are Cruelty Free - no animal testing, and no animal hair (e.g., mink) used when making our Faux Lashes. Our makeup products are also:
Paraben-free
Urea-free
Phthalates-free
Formaldehyde-free
Additionally, our makeup products are Clinically Tested to ensure they are Hypoallergenic and non-irritating.
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Seattle, WA
