Housley Institute

🚨 MICROBLADING MODEL CALL 🚨

This opportunity doesn't come around often.

We're looking for a few qualified models for our upcoming Microblading Fundamentals class on Sunday, June 28. Models receive their procedure FREE (with a fully refundable $100 deposit) while helping our students gain hands-on experience under direct instructor supervision.

Because microblading is only suitable for certain skin types, model qualifications are very specific:

✔️ Dry-to-normal skin
✔️ Smaller pores
✔️ No previous permanent brow makeup

❌ Not currently taking blood thinners
❌ No history of keloid scarring
❌ Not recommended for mature skin

If you've been considering microblading and meet the qualifications, now is the time to apply. Once these model spots are filled, they're gone.

Text a photo of your brows to 513-454-6911 for consideration.

🎙️ Episode 5 of Ink & Integrity just dropped: The Intro-to-Everything Problem

I don't think students are lazy.

I think they're hopeful.

They want a better life. More flexibility. A career they're passionate about. And when they see promises like:

✨ Learn 3 services in 2 days
✨ Become certified in 5 techniques in a week
✨ Fast-track your way to six figures
..why wouldn't they believe it?

In this episode, we're talking about what happens when artists are introduced to everything and expected to feel proficient at something. Why so many leave training overwhelmed instead of confident. And why more certifications don't always translate into more competence.

If you've ever walked away from a training wondering, "Why don't I feel ready?" this episode is for you.

Because maybe you weren't incapable.

You were introduced to everything and expected to feel proficient at something.

🎧 Listen now on Apple Podcasts, Spotify, and Amazon Music.

https://www.buzzsprout.com/2617868/episodes/19322064-the-intro-to-everything-problem.mp3?download=true

3 FREE MODEL SPOTS!

June 28 -- one at 9am & two spots at 1pm. Text a pic of your brows to 513-454-6911 to see if you're a candidate.

Eight years ago, I had no idea that a Google search about permanent makeup would completely change the course of my career.

Today, I'm honored to be featured by , where I share the story of leaving a successful corporate career, discovering permanent makeup, and eventually finding my true passion in paramedical tattooing and helping breast cancer survivors.

Building Housley Institute hasn't always been easy. Like most entrepreneurs, I've worn every hat imaginable, made plenty of mistakes, and learned countless lessons along the way.

But if I could go back and tell myself one thing, it would be this:

The hard work is worth it when your work truly changes lives.

Thank you to every client who trusted us, every student who chose to train with us, and every member of our team who helps carry this mission forward.

I'd love for you to check out the interview and learn a little more about our story.

👉 Read the full feature here: https://voyageohio.com/interview/check-out-shannon-housleys-story

June sold out. August is almost gone.

There is just one seat remaining in our August Fundamentals of 3D Ar**la Tattooing training.

We keep our classes intentionally small, which means seats rarely last long. Most sessions fill 2–3 months in advance, and August is nearly full.

If becoming someone's final step in breast reconstruction is part of your future, don't wait until the last seat is gone.

📍 One seat. One opportunity. August 2026.

Message us or apply today. ❤️

If you've been waiting for a sign, this might be it.

Only 1 seat remains.

**laTattooTraining **la

I’m thrilled to be speaking once again at this wonderful event.

If you are a survivor or thriver, you don’t want to miss it! 🌸

Register now!

NEW INK & INTEGRITY EPISODE JUST DROPPED! 🎤
Listen now at https://www.buzzsprout.com/2617868

What does it mean to be someone's final step in healing?

For many breast cancer survivors, ar**la tattooing comes at the end of a reconstruction journey that can take anywhere from 18 months to 3 years. By the time they sit in our chair, they've often endured diagnoses, surgeries, reconstruction, complications, revisions, and years of waiting.

In this new episode of Ink & Integrity, Shannon Housley explores the unique responsibility that comes with paramedical tattooing, why preparation matters, and what artists should understand before becoming part of a patient's reconstruction story.

Because when someone has waited years to reach this moment, the work deserves more than a certificate—it deserves proficiency.

If you're a paramedical artist, permanent makeup artist, healthcare professional, or breast cancer survivor, this conversation is a reminder that the final step carries a responsibility all its own.

Honest conversations about permanent makeup, paramedical tattooing, ethics, artistry, mentorship, and raising the standard in the restorative beauty industry.

Hosted by Shannon Housley, founder of Housley Institute and a nationally recognized paramedical tattoo artist and educator.

Follow the podcast on Spotify, Apple Podcasts, and Amazon Music.

Listen now at https://www.buzzsprout.com/2617868

🎙️ NEW PODCAST: Ink & Integrity EPISODE 1

Would you trust your skin to someone who learned a permanent tattooing technique online without professional guidance?

That question inspired the very first episode of my new podcast, Ink & Integrity.

Whether you're considering permanent makeup or paramedical tattooing as a client, or you're an artist entering the industry, this conversation will challenge you to think differently about training, certifications, and what true preparation really looks like.

Because certification doesn't automatically equal proficiency.

🎧 Listen now on Apple Podcasts, Spotify, and Amazon Music.

https://podcasts.apple.com/us/podcast/why-the-pmu-industry-is-failing-artists/id1896757621?i=1000768427385

The INK & INTEGRITY podcast is LIVE!

Listen now: https://podcasts.apple.com/us/podcast/ink-integrity/id1896757621

Hosted by Shannon Housley, Ink & Integrity offers a different perspective in an industry driven by fast certifications, shortcuts, and big promises. One rooted in preparation, guided education, critical thinking, and long-term client trust. We keep it real… real talk about training, technique, ethics, business ownership, best practices, marketing, industry trends, and what it truly means to master this craft. If you believe paramedical and cosmetic tattooing deserve a higher standard — you’re in the right place.

Ink & Integrity Entrepreneurship Podcast · Ink & Integrity is a podcast about raising the standard in permanent makeup and paramedical tattooing.Hosted by Shannon Housley, founder of Housley Institute, this show explores what it really takes t…