Bold Label
House of Modern Art, Fragrance & Fashion
By Nikita Petrovskiy
Introducing one of our most anticipated releases all year, ROMEO & JULIET XO. This is a reimagined rendition of our 2X Award Winning Parfum, staying true to the boozy and sensual idea of the original. Available now on our siteđź–¤
09/14/2026
Nights like this are always humbling. Staying focused on perfecting the craft, appreciate all of you more than you know👌
09/10/2026
✨ALL 50ML BOTTLES ARE BACK IN STOCK✨
Here’s a preview of our upcoming ROMEO & JULIET XO, set to be released this month. We are also working on a few reformulations and would love suggestions for notes you’d like to see!
RJXO Olfactory Preview: What vibes are you getting?đź’‹
09/02/2026
Thoughts on a drop like this? 🤔 Experimenting with our style as far as streetwear and tops! The material will be thick, distressed, “vintage” cotton with an oversized fit🔥
08/26/2026
We have some good news and some great news!đź–¤
Our entire 50ml inventory has been purchased wholesale and is now available in 36 different countries around the world. We still have plenty of decants and samples to go around and we will have our 50ml line restocked in a couple weeks.
Introducing ROMEO & JULIET XO Parfum. This has been over a year in the making and after ample time with this formula, we’re finally calling it perfect. Stay tuned over the coming month for a note breakdown and official release date🖤
SAPPHIRE Parfum. A most modern, powdery blue in our signature Bold Label style.
We’re sticking to our word and starting the awaited MEDELLÍN PARFUM GIVEAWAY tonight. 🖤
GRAND PRIZE
1 Ă— Full Presentation 50ML MEDELLĂŤN PARFUM
TEN ADDITIONAL WINNERS
1 Ă— 10ML MEDELLĂŤN PARFUM each
11 winners total.
To enter:
— Follow Bold Label
— Like this post
— Share this post
— Leave a comment
Winners will be randomly selected on 8/11/26 and announced in the comments + contacted directly by DM.
Good luck. đź–¤
NEW RELEASE 7/25: MEDELLĂŤN (2026)
Olfactory Profile: Powdery-Clean, White Floral, Radiant Amber
Top Notes: Pink Pomelo, Tunisian Neroli, Lemon Zest, Fresh Ginger
Heart Notes: Egyptian Rose Absolute, Golden Ylang, Jasmine Petals
Base Notes: Madagascar Vanilla Absolute, Ambergris Accord (Ethically Sourced), Cashmere Musk, Olibanum Resin
Few cities rival the energy and passion of MedellĂn, Colombia. Likewise, few fragrances rival our MEDELLĂŤN Parfum. Vibrant Pomelo introduces this work, and can be found in every aspect of MEDELLĂŤN. It is carefully blended with refreshing Neroli, Argentinian Lemon Zest, and Ginger at the opening. An elegant and bold Ylang variety and Rose Absolute from Egypt create a soft heart, only to be elevated by the most classic rendition of Jasmine available to perfumery. A distinguished, rich base balances MEDELLĂŤN in a profound way. Gentle and full-bodied Vanilla Absolute, ethereal Amber, and smoky Olibanum, and a diffusive Musk finish create an element of nostalgia and modernity.
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