NOBS Routines
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🪥 Toothpaste without the BS
✨ Try NOBS today
Have you seen NOBS? You might have seen us on TikTok or Instagram, but you can also now spot us in the beauty minis section of your local Target. Go ahead and give us a chance: with just 13 healthy ingredients, NOBS are perfect and fit into your everyday routine.
If you haven’t given NOBS a chance yet, what are you waiting for? NOBS are chewable toothpaste tablets made with just 13 powerful ingredients, formulated to remineralize your enamel and support a healthy microbiome. Run, because they’re now in Target! Find us in the beauty minis section, and check the app to find which Target we’re in nearest to you.
06/16/2026
One tablet can’t fix everything…
But fresh breath, clean teeth, and a minty start to the day is a pretty good place to begin 😌🪥
06/16/2026
A lot of whitening products promise results.
The real challenge is sticking with the routine long enough to see them 😁🦷
06/10/2026
Some pet peeves are unavoidable.
A messy toothpaste routine doesn’t have to be one of them 😅
06/09/2026
Your toothbrush handles the surfaces.
Flossing helps reach the spaces in between.
Both matter. 🦷🤝
Formulated with just ten excellent ingredients, our NOBS Jr. Kids Toothpaste is designed to be safe and effective to use as soon as the first tooth erupts. The formula includes nano-hydroxyapatite for enamel remineralization as well as xylitol to control cavity-causing bacteria. Not to mention, the formula is completely free from artificial dyes!
06/05/2026
A piece of candy only lasts a few minutes.
The effects can last a lot longer 🍬
That’s why what you do after the snack matters too 🤝
06/04/2026
Most people brush their teeth every day.
But one of the biggest sources of bad breath often isn’t your teeth at all.
The tongue can hold onto bacteria, food particles, and buildup that brushing alone may miss. A few extra seconds spent cleaning it can make a bigger difference than most people realize 🤝
Our NOBS Jr. Kids Toothpaste is made with just 10 incredible ingredients and is designed to support a healthy oral microbiome while remineralizing enamel. From xylitol to inhibit cavity-causing bacteria to the nano hydroxyapatite to support remineralization, our kids toothpaste was thoughtfully designed every step of the way!
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30 N Gould Ste
Sheridan, WY
82003
