Brandequity Coaching

One coaching client told me she’d never want to be charming. Another told me he wanted to be less honest. How can being charming and honest be bad? How can being rude and dishonest be good?

The one client defined charming as “being false and manipulative.” The other defined “being less honest” as being less blunt and more compassionate.

What’s the “BE” -- brand equity -- in this for you? Changing how you define your own “bad” traits can help you change them into “good” ones. I’ve put a free tool on my website to help you do this:

News and Resources - BrandEquity Coaching BE successful. BE satisfied. BE the change.

How we speak shapes who we become, so we should choose words intentionally. Example:

“I’m swamped” tells the story of lack of control: overwhelmed, not up to the task, trapped, falling behind. (POWERLESS)

“My day is so full” tells the story of control: I love my life. I’ve got it organized. I choose what I do. It’s satisfying. (POWERFUL)

Stay aware of how you’re telling your own story. When what you’re saying doesn’t align with who you are--or want to be, find a way to tell the same story using words that are true to your personal brand.

JUST PUBLISHED: Judy Kirkland's new workbook, The Power of Your Stories, makes the basics of BrandEquity Coaching's Plan BE program available to everyone! With the program translated into a self-guided workbook, you can develop your personal brand and ComfortZone sphere and use them as a compass to guide how you look and sound, spend your time and money, relate to loved ones and people at work and live the life you’ve always dreamed.

It’s available on AMAZON https://www.amazon.com/Plan-BE-Stories-Discover-Become/dp/0991059212/ref=sr_1_1?ie=UTF8&qid=1523899928&sr=8-1&keywords=judy+kirkland+power+of+your+stories

Or, go to the BrandEquity Coaching site and sign up for our mailing list we’ll email you the first section free! www.BrandEquityCoaching.com

Do you get to the end of your day without getting to the end of your list? Stop feeling like you’ve failed: Instead of COMMANDS (Do laundry), list OBSERVATIONS (I’m low on socks). It changes your whole relationship with your list. The items naturally prioritize themselves. It’s no-fail. If you don’t get to something, you simply observe: I’m still low on socks. It’s a much friendlier way to interact with your list--and yourself. And you know what? You accomplish more. Try this and see what happens!

Wish you could be calm, patient, organized …...? Start the transformation immediately by telling yourself a new “story.”

For example, want to be a better problem-solver? Recognize where you’re already solving problems: untangle your dog’s leash (or the yarn from that scarf he just unraveled) and say to yourself, “Well, I solved that for you, didn’t I?” You replace a light bulb: “Solved!” Don’t focus on the size of the problem, focus on giving yourself credit for all the solving you already do all day long. The more you tell the story, the more problem-solving becomes a habit. And you get in the habit of becoming the problem-solver you’ve always wanted to be. This works with being calm, patient, organized—you name it!

How can two very different people have the same personal brand? How can they use that same brand to make very different--and very satisfying--decisions about their time, money, career, relationships and spirituality? Take a look at my latest blog: https://judykirklandbooks.com/2018/03/08/to-live-intentionally-define-your-brand/

Life turns inside-out so fast! Suddenly you’ve got a mess. What should you DO?? If you can’t think straight, think small. Like: Drink some water. Don’t do (or think) anything else until you’ve done it. Think another small thought followed by one easy action. Do it again and again until you slow down and calm down to where it feels easier to figure out how turn your back to the wind, revive your umbrella and get going again.

What other strategies help YOU think straight when life goes sideways?

This Valentine's Day, try falling in love with your life all over again! Here's how:

We often focus on what isn’t working in our lives. That’s natural. To protect us against threats, our brains are hard-wired to call our attention to things that aren’t right—like the smell of something burning. But when we intentionally shift our focus to what is working, it’s like flipping on the coffee machine: things start to percolate.

Shifting your focus prompts your brain to brew up more more of what you already love. For example, if you love cozy Monday evenings at home, focusing on the specifics of what you love about those evenings (peacefulness, a simple meal, curling up on the couch …), automatically prompts your brain to generate MORE ideas for enjoying these same feelings and activities in other ways and at other times of the week.

Sometimes, it can be that easy to fall in love with your life. Happy Valentine’s Life!

If there’s a problem with your [life, job, relationship, you name it] you should buck up, DO something and change your situation, right? Maybe not. Maybe BEING should be your first step.

For example, a “doing” mindset might prompt you to cut off a relationship or quit your job. “Being” starts simply with asking yourself how you can BE comfortable in this job or relationship. This shifts your focus in two important ways: (1) From what you can’t control (the situation) to what you can control (yourself); and from (2) what you don’t want to what you do want. You may end up leaving your situation, but you’ll be moving toward something good vs. fleeing something bad.

The traits that make up your personal brand are yours for life. But as your life changes, you may find yourself changing the way you define those traits. For example: "Athletic" may be one of your traits. Today, you define it as actively engaging in sports and exercise. Down the road, you may define athletic as physical discipline, goal setting and belief in teamwork. Do you have examples of how you've redefined your own traits?

http://www.brandequitycoaching.com/index.php/uncategorized/why-dont-we-follow-through

Why don't we follow through? - BrandEquity Coaching BE successful. BE satisfied. BE the change.

In my "other life," I've spent decades helping businesses use a brand-based approach to market themselves successfully. But what do you do if your business is YOU? So many of my fellow life coaches tell me how hard it is to market themselves -- that it feels so uncomfortable, takes so much time, is so expensive and usually so ineffective. That's what happens when you're trying to squeeze into a marketing strategy created for a different kind of business, and for someone who isn't ... you. That's why I've published a different kind of marketing guide -- one that shows you how to FIRST build your personal brand and THEN use it to create a completely customized strategy you can actually enjoy putting into action. So, if you're a coach (or even an author, yoga instructor or ...), check out the book on Amazon. You can look inside to see if might be right for you.

https://www.amazon.com/SMART-Marketing-Life-Coaches-Personal/dp/0991059247/ref=sr_1_1?ie=UTF8&qid=1503598451&sr=8-1&keywords=smart+marketing+for+life+coaches