Envii Labs, inc.

There’s already a lot of cosmetic chemistry content online.
Thousands of posts explaining ingredients, formulas, trends, and theories. That’s why I don’t spend most of my time trying to become a content creator.

I spend my time in the lab 🧪.

✔️Developing.
✔️Testing.
✔️Reworking.
✔️Manufacturing.
✔️Solving real formulation problems for real brands.

My job isn’t just to talk about cosmetic chemistry👩🏾‍🔬.
My job is to actually formulate products that have to perform, scale, remain stable, survive production, and make sense commercially. A 90 second reel can’t replace years of formulation experience, manufacturing knowledge, raw material understanding, troubleshooting, or production ex*****on.

So while social media rewards constant posting, I prioritize the actual work behind the scenes:
• Building formulas
• Managing client projects
• Producing products
• Refining textures and performance
• Helping brands launch successfully

Less content doesn’t mean less expertise. It usually means I’m busy doing the work clients actually hire me for.

Your 45-minute consultation is not a casual discovery call. It is a focused product development strategy session designed to help move your idea from concept toward a real, scalable product.

Prior to our call, I review the information you provide and begin developing a preliminary formula direction based on your goals, performance expectations, ingredient preferences, target audience, and overall brand vision. This is why preparation matters.

The clients who get the most value from our sessions are the ones who come prepared with:
• A clear product concept
• Performance goals and expectations
• Ingredient inclusions/exclusions
• Reference or inspiration products
• Pricing and launch considerations

The more detailed your intake form and responses are, the more strategic and tailored our time together becomes.

This consultation is designed for serious founders who are ready to build intentionally, ask the right questions, and gain professional insight into formulation, manufacturing, development timelines, testing, scalability, and what it truly takes to bring a beauty product to market.

You are not just paying for 45 minutes.
You are gaining access to years of formulation, manufacturing, and product development expertise.

If you’re ready to develop with direction instead of guesswork, consultations are available through the link in bio. June is filling up fast. Evening slots have been added.

This is the third and more than likely, final revision for this hair mask I am developing for a client.

One of the biggest challenges I see with AI-generated formulas is that they often sound impressive on paper… but don’t always align with real-world performance goals.

A client recently brought me their hair mask concept that was heavily loaded with oils and butters because they wanted “deep moisture and conditioning.” The issue? Most of the ingredients were highly occlusive, which contradicted the actual mission of the product. Instead of penetrating and conditioning effectively, the formula risked feeling greasy, heavy, and coated on the hair.

Over the course of development, we spent a couple revisions refining the oil phase alone; reducing excess heaviness, improving glide, enhancing absorption, and creating a more elegant sensory profile.

Now, after this third round, the formula is finally where a premium mask should be:

✔️ Rich without being heavy
✔️ Smooth, elegant application
✔️ Improved slip and conditioning
✔️ Faster absorption
✔️ Soft, non-greasy finish

This is exactly why formulation is more than just combining trending ingredients. It’s understanding balance, structure, functionality, and how ingredients actually perform together. I am glad that my judgement and expertise was trusted early on in the process as to reduce to number of iterations it could’ve taken.

I’m looking forward to the feedback from my client once she tries her first round of this Advanced Hair Growth Serum formulated to support fuller, healthier-looking hair through a targeted blend of advanced actives like Redensyl, Capixyl, Procapil, copper peptides, niacinamide, caffeine, and botanical extracts.

She wanted to add more actives and I told her that the goal isn’t to overload a formula with trendy ingredients; it’s to build an intentional system that supports scalp health, reduces shedding, strengthens at the root, and delivers a lightweight, daily-use experience without buildup. Performance-driven formulation always over ingredient overload.

Do you have an idea for a Hero product? The main formula to build a system around? Book me for a 45-minute strategy session so that we can discuss ingredients, formula, testing , development and post-development. June openings are available ✨