Holistic Beauty Group

Diversity & Inclusion isn't a moment. It's the necessary heartbeat of our world. This conversation continues to evolve as we move into a new era of beauty. Beyond shades, hair textures, shelf space or gender- your team should reflect diversity & inclusion.

From our POV - its your ingredients, your beliefs, your benefits, your product assortment, your creative, your marketing, your testing, your claims, your copy, your packaging. Live and breathe it. Surround yourself in excellence and authentic connection.

Elevate & Outsource your 2025/ 2026 New Product Development - holisticbeautygroup.com

Your creative potential is infinite. And also, 2025 is made in 2024/2023. Your window is now. Explore our new website at holisticbeautygroup.com and connect to get started.

"Dr. King's immortal words, 'I have a dream,' resonate with the transformative power each of us holds. This art of dreaming has been a source of inspiration and creation throughout my entire life. It's a reminder of the profound changes that can unfold from dreaming boldly, living with purpose, and embracing openness. I encourage you to listen to that inner voice urging you to dream, to take bold steps towards the impact you're destined to make. Let's honor the legacy of dreaming, crafting a world for future generations to inherit. Our world may not be perfect, but pause for a moment and imagine. Dare to dream." - Robyn Melissa Watkins, Founder & Head of Product Development, Holistic Beauty Group.

Manifest your beauty vision with our Formula Development and Ownership program. At Holistic Beauty Group, we're all about turning dreams into tangible, award-winning products that power your brand. Create a formula that's distinctly yours. Are you ready to claim your beauty legacy? Embark on the path to complete formula ownership. Let's blend innovation and intention. Email us at [email protected] to learn more about our Formula Development and Ownership program.

In the beauty world of product creation, it's a dance of give and take. But here's the real beauty secret: we're all about holding onto our values like a signature scent. Think of collaboration as this fabulous alchemy where innovation blooms. Compromising IS collaboration, but always stand on your values.

I’m truly honored to be recognized by our community. A big thank you to for this prestigious award. My appreciation goes out to my colleagues and peers in product development and manufacturing. This achievement reflects our hard work and dedication. This work is not easy, but every day I’m inspired. Congratulations to all of us, and shout out to my amazing team at Erica Douglas, Cornell McBride Jr

Calling on our people with ! We’re looking for you to join our weekly salon study. If you’ve got healthy or damaged relaxed hair, we want YOU! Get a chance to be pampered every week at a private salon with a highly skilled hair stylist - what more could you want? So don’t wait - be part of the ! Message us or comment below for more details ✨

BEAUTY AS CARE. Check out our contribution to this inspiring piece by for Well+Good Full article below✨
Featured alongside Moon Juice Tata Harper Skincare selfmade Kate McLeod Esker Beauty and many others.

The Hybridization of Beauty and Wellness Puts Care at the Forefront | Well+Good In the last decade and a half, an increased focus on self care has given rise to a beauty wellness hybridization that isn't going anywhere.

We’re proud to be a new member to the Upland Chamber of Commerce!

New Member Shout Out!
Welcome Holistic Beauty Group to the Upland Chamber!

"We pride ourselves on creating high-quality products that resonate with the modern consumer. We expertly navigate the product development cycle offering total transparency to our brand partners. We are mindful and constantly adapting to an ever-evolving marketplace. We hold the key to category-defining innovation through a holistic worldview. In our work, we execute on the visions and dreams of our clients, never sacrificing quality or integrity. Align your products to your mission."