Lash CEO

Lash CEO


I got my brows done by Rickina and loved her professionalism and her work! I definitely recommend going to see her.
After discussing any potential safety issues, relevant micro landing, with my dermatologist, I did my research. I am so happy that I found the Lash CEO to perform my service.

Was immensely impressed with 1.) professional website and detailed information provided 2.) the on-line scheduling process 3.) location of the facility 4.) the beautiful, bright, clean, comfortable, welcoming, appearance of the facility 5.) the on-time appointment 6.) the friendly, professional approach, from Rickina, owner and technician 6.)the successful result of my procedure

I highly recommend the Lash CEO, Va. Beach!
โ™ฅ๏ธ This place ! Great conversation, super clean facility and everything handled in a timely manner! Will visit again soon ! Veteran owned โ™ฅ๏ธ๐Ÿ’ช๐Ÿฝ Amazing Female owner.
Love love love my brows! Rickina did a fantastic job. Recommend her ๐Ÿ’ฏ
How much is eye lash extensions? ๐Ÿ˜Š
Thank you Rickina! Loved our visit and results
Fabulous service and results as always. Thank you
Rickina is awesome. Her customer service is unmatched & she always strives for perfection. Iโ€™ve never been more happy about my lashes. I love them!!
Thanks for the phenomenal lashes ๐Ÿ’–
I recieved your message and I would love to reschedule my MICROBLADING...I tried calling but no answer...please email me at [email protected] or call or text me at 757-751-7378. Thank you
Hi I have emailed, called and text and messaged you on wix app I had an appointment scheduled for Feb 25 and had gone into the er that day they had to do ct scans on my brain and I just had 2 MRI's today...I'm just now out of hospital and was hoping I can reschedule. I have drs notes if you need them...It has been extremely hard contacting you to discuss this.
I have an UPCOMING Appt. Need the date and time again. I have tried emailing but it came back undeliverable. And cannot get through by phone...thank you.

Specializing in Eyelash Extensions & Semi Permanent Brows. Highest rated lash and brow studio on Yelp in Hampton Roads. As seen on WTKR Wow Brows segment.

I specialize in gorgeous natural looking Eyelash Extensions and Microblading here in Va Beach. Now also a Certified Eyelash Extensions Trainer. And the passion behind
IG: @The.Lash.CEO
[email protected]

Operating as usual


๐Ÿ’ŽPMU Demo Day with my students... And our wonderful client!
๐Ÿ’ŽHer brows turned out fantastic!
๐Ÿ’ŽEmail me if you would like to be considered for future classes ๐ŸŒŸ


Brow Transformation Monday...
Wanna be next?
Book today... 03/11/2021

Natural Eyelash Extensions in Virginia Beach, VA | Microblading | The Lash CEO

๐Ÿ’Ž๐Ÿ’Ž๐Ÿ’ŽMicroblading Model Call๐Ÿ’Ž๐Ÿ’Ž๐Ÿ’Ž

Looking for brow models next Wednesday around 1230p...

Please email me if you're interested... And also check our Microblading You Should Know page on our website, Discover classic natural eyelash extensions Deals in Near Virginia Beach, VA, because The Lash CEO alone will not ruin your lashes but will provide you Microblading, MicroShading & weightless, soft, properly applied Eyelash Extensions, Keratin Lash Lifting, & Brow Artistry.


๐Ÿ’ŽThe in between... And the after...
Microblading with NanoShading
๐Ÿ’ŽLet me enhance your brows...
Come learn How to become licensed with us @ #PMUSCHOOLVA


All about that Texturrrrre๐Ÿ’Ž

Hybrid set complete๐Ÿ’–

Her sets always make me happy๐Ÿ˜


Microblading refresh...


Brow Lamination is growing in popularity...
Because we can do magic with Your natural eyebrows.

Results last up to 8 weeks and we can still tint them if you need more depth.

Got questions post em below๐Ÿ‘‹๐Ÿพ


Fresh Brow Lamination on deck...
Results last up to 8 weeks
And can make your brows appear fuller more dense... Win!


Various progress stages of really is artistry.

This is 2 different clients but I love showing the stages of brows...

First pass
Half pass
And then complete ๐Ÿ’—


Just making them complete ๐Ÿ™‹๐Ÿพโ€โ™€๏ธ๐Ÿ˜
Hyper Real Microblading by Me


Fresh brows!!


๐Ÿ’ŽBrow Lamination is turning unruly eyebrows into shaped beauties!
๐Ÿ’ŽLasts up to 8 weeks...can be paired with tinting.
๐Ÿ’ŽHelps you have control on how you style your brows.


Another beautiful set of eyes...another set of Lashes

01/03/2021 how I do Brows...๐Ÿ˜

THIS is why I love what I do....
THIS is why my clients choose me๐Ÿ™‹๐Ÿพโ€โ™€๏ธ

Hyper Real Microblading and Nanoshading for this beauty๐Ÿ’œ


๐Ÿ’ŽHappy New Year...Happy Natural Lashes....Yes yours Can do this too!!๐Ÿ™‹๐Ÿพโ€โ™€๏ธ

Schedule a Keratin Lift and tint and I'll gift you a Brow clean up sesh with your appointment ๐Ÿ’Ž


๐Ÿ’ŽWow Brow Alert๐Ÿ’Ž

Hyper real Microblading with Rickina๐Ÿ™‹๐Ÿพโ€โ™€๏ธ


These brows are what brow goals are made of๐Ÿ’œ

Book your brow enhancement with me๐Ÿ™‹๐Ÿพโ€โ™€๏ธ


Yep...I can beautifully serve my fiery red heads too๐Ÿ™‹๐Ÿพโ€โ™€๏ธ

She was nervous that her fair skin, and very blonde brow hair were going to be a challenge so she waited 3 years to come see me.๐Ÿ˜Š

Honestly, I'm not mad at her because pigment choice and technique can be tricky if you don't have the right experience or skill set.

Thankfully, this too is within my wheel house...we're both over the moon pumped with how these enhanced brows turned out.

Share with your red head bestie or family๐Ÿ’—

#microblading #vabeach#redhead#gingerbrows


Brows are my passion๐Ÿ‘๐Ÿพ
But if brows are what make you late leaving in the mornings...I'm your gal๐Ÿ˜


The best part she said was that she can wake up and just go...and KNOW her brows look great๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ๐Ÿ˜๐Ÿ˜Goals!!


Never had your eyebrows shaped? Trust your brows with thee best๐Ÿ™‹๐Ÿพโ€โ™€๏ธ


So she grew them back in.

LASHCEO.COM to book yours...

#microblading #vabeachbrows#microbladingvabeach


The brow enhancement subtle yet still Wow!!!
#microblading #vabeach #comelearnhowwithme


Tiny tattoo alert...
Anyone else been wanting a tiny tatt...but not wanting to go to a traditional tattoo parlor?


๐Ÿ’ŽWedding lashes for the Big day...
๐Ÿ’ŽCry Proof all day to book๐Ÿ™‹๐Ÿพโ€โ™€๏ธSpots still open in December


Permanent Makeup School of Virginia

๐Ÿ’Ž๐Ÿ’ŽBlack Friday deal on PMU Tuition...check for Get Licensed...then Certified!๐Ÿ’Ž๐Ÿ’Ž Schedule your appointment online Permanent Makeup School of Virginia


Who else needs brows like hers in their life?

Imagine waking up...brows ๐Ÿ’ฃ
Swimming brows still...๐Ÿ’ฃ
After a shower...brows ๐Ÿ’ฃ
Working out...yep brows still ๐Ÿ’ฃ
.This is Microblading and Nanoshading combo.
Remember your brow artist should be state PMU licensed...not only certified. If you ask your artist she should reply...yes I have my license through DPOR...if he or she doesn't.

Stay at your own risk...


๐Ÿ’ŽKeartin Lash Lift and Tint๐Ÿ’Ž
Lasts up to 8 weeks ๐Ÿคฉ


Just another natural result with Microblading๐Ÿ˜๐Ÿ˜


๐Ÿ’ŽAnother Keratin Lash Lift Wowza

[10/28/20]   ๐Ÿ’Ž๐Ÿ’Ž๐Ÿ’ŽNeed a reason to get out the house? Come create a 12x12 Resin Geode Canvas with me!๐Ÿ’Ž๐Ÿ’Ž๐Ÿ’Ž


๐Ÿ’ŽEducating is just another way I love to serve!



Student demonstration day!
Students got a chance to work on love skin and get a better feel for their new craft.
Next Licensure course launches in November, let us know if you have questions.


The fluff is so real...
Hybrid Volume Lash Set


Another exciting day with my PMU students!!
#pmuschool #vabeach #hrva#nova #757mua

Our Story

We specialize in gorgeous natural looking Eyelash Extensions and hyper realistic Microblading here in Va Beach. Our lash artists are top notch and absolutely love what they do. Come see why our clients travel across the water, up from N. Carolina and trust us with their eyelashes and eyebrows!

Rickina Velte, Licensed Esthetician, Licensed Permanent Makeup Artist, Educator and Coach, and the passion behind:
IG: @The.Lash.CEO
[email protected]

Videos (show all)



1060 Lynnhaven Pkwy, Suite 111
Virginia Beach, VA

General information

The Lash CEO is located at 1060 Lynnhaven Pkwy, Suite 111, VB Online Booking Available and pricing can be found on our website for all of our services

Opening Hours

Monday 16:00 - 20:00
Monday 10:00 - 15:00
Tuesday 16:00 - 20:00
Tuesday 10:00 - 15:00
Wednesday 16:00 - 20:00
Wednesday 10:00 - 15:00
Thursday 10:00 - 15:00
Friday 10:30 - 20:00
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