Kuleana Beauty

Kuleana Beauty

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Kuleana Hawai'i Grown Sunflower Oil and Macadamia Oil are sought after “farm to face” natural ingredients for cosmetic products and spa treatments.

In Hawaiian, “kuleana” means a personal sense of responsibility. This value inspires our company to practice sustainability, support local farming and help create a cleaner, kinder, healthier world for us all. And now it defines our new line of beauty oils and other skincare products that we make here in Hawaii. Kuleana is part of Maiden Hawaii Naturals LLC, a wholly owned subsidiary of Hawaii’s p

Photos from Kuleana Beauty's post 02/06/2026

🌰✨ Macadamia Nut Month: Celebrating Skin-Loving Island Oils ✨🌰

This Macadamia Nut Month, we’re honoring one of Hawaiʻi’s most powerful natural beauty ingredients. At Kuleana Hawai‘i Oils, we produce expeller-pressed macadamia nut oil specifically trusted by cosmetic brands and spa professionals for its purity, performance, and consistency.

💆‍♀️ Why macadamia nut oil is a spa favorite:
• Closely mimics the skin’s natural oils for deep hydration
• Lightweight and fast-absorbing — never greasy
• Rich in oleic acid, antioxidants, and vitamin E
• Ideal for massage, body oils, facial treatments, and formulations

Our oils are responsibly produced in Hawaiʻi using locally sourced macadamia nuts and crafted with regenerative practices — making them as good for the ʻāina as they are for your skin.

Whether you’re a spa professional, formulator, or someone who values clean, island-grown beauty, celebrate Macadamia Nut Month with oils made right here at home. Visit kuleanahawaiioils.com to learn more and explore our Hawaiʻi-grown macadamia nut oil for cosmetic and spa use.

12/02/2025

✨ Honoring Beauty With Local Ingredients ✨

We appreciate Honua Hawaiian Skincare, an award-winning Hawaiʻi-based natural beauty brand, for using our expeller-pressed Sunflower Oil and Macadamia Nut Oil in their skincare formulations for several years. 🌻🌰
Founder Kapua Browning has a passion for clean beauty and deep respect for the ʻāina that aligns with our mission of sustainable, locally sourced farming and production.

Mahalo nui, , for your long-time support and for choosing our Hawaiʻi-grown oils to elevate your beautiful formulations. 💛🌺

Photos from Kuleana Beauty's post 11/21/2025

Kuleana Hawai'i Grown Sunflower Oil and Macadamia Oil are sought-after “farm to face” natural ingredients for cosmetic products and luxurious spa treatments.

IYKYK, our company began back in 2015 when our founders first produced Macadamia oil as a recycling solution, utilizing excess nuts from local processors (swipe to see our very first post with Kuleana bottles from 10 years ago, and read more about that cool origin story on our website). We soon realized the health benefits of Macadamia oil as a nourishing ingredient for skincare and haircare – and that inspired our original product line of beauty oils, facial cleansers, sunscreen and even full spectrum h**p extract beauty oil blends.

We have now retired those original products so that we can focus entirely on our company's expansion of regenerative agriculture in Hawaiʻi (we farm the and !) and our high-volume, high-quality production of expeller pressed, unrefined Sunflower Oil and Macadamia Oil at our all new mill in Kaumakani, Kauaʻi.

If youʻre a beauty brand or a spa professional, contact us for wholesale pricing on our bulk ingredient oils or visit our website to learn more about these oils (link in bio!)

If youʻre a consumer of clean beauty products, follow along as we share benefits of these oils and highlight the local beauty brands and spas that are sourcing our locally grown oils as ingredients for their cosmetic products and spa services.

Photos from Kuleana Beauty's post 03/15/2023

Pacific Biodiesel & Mana‘o Radio are presenting the "Sunflower Farm Music Fest" to support Hawaii's Food Security! The event takes place on Earth Day (Saturday, April 22) from 9AM to 5PM in a blooming field of sunflowers at the Maui farm of Pacific Biodiesel and founders, Bob and Kelly King.

This all-day live music and farm tour benefit event will raise funds and awareness for Hawaii Food Hub Hui, a collaboration of 14 food hubs around the state that provide vital support to small- and medium-sized local farms by working to aggregate, store, process and distribute locally grown, culturally preferred foods to Hawaii’s residents. The event will also raise funds for Mana‘o Radio, celebrating its 21st anniversary this year.

Maui musicians generously donating their time and talent to perform include Brown Chicken Brown Cow String Band, The Lonely Hearts – Beatles and Beyond, and with & The House Shakers.

The event will feature farm tours through the sunflowers, a farm stand, educational displays by participating nonprofits, and food booths by Moku Roots, Aina Tacos and Breakwall Shave Ice featuring local ingredients, including produce and products featured on the local food hubs.

Tickets for this daylong benefit event are $100 and must be purchased online in advance. For details and to buy tickets, go to link in bio.

MAHALO to Sponsors , King Power, Michael and Deborah Rybak, , Gay & Robinson and





Pictured: Mana‘o Radio Board President Michael Elam (left) with Pacific Biodiesel Founders Kelly and Bob King. Photo Credit: Mike Sidney Photography

03/09/2023

Something exciting is coming this Earth Day...

Last year, the cause found us. Less than two months after the invasion of Ukraine, Pacific Biodiesel and Mana‘o Radio partnered to present "A Concert for Ukraine" – an all-day, live music and farm tour benefit event in the .

This year, the urgent and important cause is here at home....

One week from today, details will be announced and ticket sales will go on sale at Biodiesel.com and ManaoRadio.com.

Mark your calendars for Saturday, April 22 – and follow us here for the exciting news.







🌻🎶🌻🎶🌻

09/16/2022

Happy Aloha Friday! 🌺 We’re busy today preparing goodie bags for our co-founder Kelly King to share at an upcoming event. Our 10ml Soothe beauty oil and 10ml Soothe CBD massage oil are the perfect size to try, travel or gift.

Photos from Kuleana Beauty's post 05/26/2021

What a treat! Our team had the pleasure to welcome to our farm on Maui today our friend and sustainable ingredient distribution partner Gay Timmons, Founder of 🌻

Gay and her team supply ingredients to beauty brands and cosmetic formulators around the USA — including our Full Spectrum H**p Extract blends with CBD that we sustainably farm and produce here on Maui.

Pictured here with Gay is our company’s founder and renewable energy pioneer Bob King along with our Lab Technician Aaron King, who gave Gay a tour of our production facility including our Supercritical CO2 Extractor.

☀️

04/22/2021

HAPPY EARTH DAY!
✨✨🌎✨✨

This stunning photograph of our farm on Maui – where we grow sunflowers and industrial h**p for our natural cosmetic ingredients – reminds us of our responsibility (our kuleana) to preserve and protect this beautiful planet we call home. That is why our company is committed to creating natural products that do no harm to people or planet. And our agricultural practices are sustainable – we use biodegradable 100% biodiesel to fuel all our our farm equipment, we do not use pesticides or herbicides, and we honor the wisdom of the Hawaiian culture by integrating the Hawaiian Moon Calendar to help us plan the best days to plant and to harvest our crops.

Mahalo for supporting our locally made natural products this Earth Day and always!






📸 : Paul Hanada

Photos from Kuleana Beauty's post 01/23/2021

Are you a cosmetic manufacturer? If so, did you know we produce cosmetic-grade products made from plant oils and extracts? 🌻✨ Including Full Spectrum H**p Extract blended in Maui Sunflower and Hawaiian Macadamia Nut Oils.

Available in concentrations of 2,000 MG CBD per FL OZ and 1,000 MG CBD per FL OZ for use in cosmetic formulations.

Pictured here, are the 1-gallon and 5-gallon products. Swipe for more photos 👈 Additional sizes and custom blends are also available ✨ Let's chat, email us at [email protected]
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Photos from Kuleana Beauty's post 11/08/2020

Today is the LAST day of the Hawaiian Airlines Made in Maui County Festival! Shop our exclusive show specials inside our virtual booth today until 5PM HST. A CBD Beauty BOGO, Try the Trio 25% off, and a Gift With Purchase fresh from our Maui Sunflower farm! All with FREE SHIPPING to any USA address.

The Festival is FREE to attend -- enter here and search for our company's booth = Maiden Hawaii Naturals! Happy shopping!
https://www.madeinmauicountyfestival.com

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2050 Main Street Ste 3B
Wailuku, HI
96793

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm