Coastline Education
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"Chemistry. Design. Business." put out each year by the big name companies. We shed a painfully bright light on the costly dangers of brand loyalty.
The salon industry's elite brand-free education platform & community for salon owners and stylists, by world-renowned celebrity stylists, master colorists, chemists, consultants & more! Led by our fearless leaders, Lisa Kelley & Leo Lapierre, Coastline Enterprise & Coastline Education combine in harmony with their network of world-class hair stylists, celebrity colorists, and expert chemists, to bring our students - salon owners and booth renters - the most well-rounded, unbiased, fact-based education in the salon industry. Our entire education curriculum is built to give our students a full understanding of our 3 core focus points: Chemistry, Design and Business. It is our proven philosophy that without a complete education and proper real-world implementation of these 3 elements, one cannot operate a profitable salon without massive limitations and frustrations - many of which are entirely hidden to the naked eye of the typical salon owner. We represent brand-free education; a place to learn the true science of operating a successful salon business, taught by unbiased educators (salon owners who have seen our processes at work), rather than big-name companies who educate you with clear bias for the purpose of selling you on their products. Our diverse range of classes gives our students the chemical expertise and design skills to confidently shop their products based on price and raw ingredients, saving them from overspending on the newest marketing gimmicks (special ingredients, magical pixie dust, loyalty point schemes, etc.) DON’T WORK FOR YOUR PRODUCT LINES, MAKE YOUR PRODUCT LINES WORK FOR YOU! For years, we have hand-selected the products we distribute through Coastline, based strictly on our “Chemistry, Design, and Business” criteria, while simultaneously connecting with and educating many world-class stylists and salon owners across the map, building a massively influential network of people who support and spread our business-savvy, “No B.S.” philosophies. After holding ourselves to the highest standard for years when it comes to the products we carry, and encouraging many of the world’s elite salon owners, colorists, and product manufacturers to do the same, we have become the standard. A product carried by Coastline Enterprise holds an elite seal of approval, based on the true value of the product, regardless of the name on the bottle.
It's that time of year again! Don't get burned, watch Legally Blonde. For a proper clarification treatment that only takes 15 minutes, use GetPure | getpurehair.com (professional use only).
05/29/2024
Blondes make up 40% of the work you do behind the chair - if you haven't watched "Legally Blonde" in our video library yet, now's the time to dive in!
The biggest color brands in the industry depend on hair chemistry expert, Lisa Kelley, to provide witness testimonial on lawsuits involving stylist color devastations to clients. As a board-certified colorist, she educates and guides global companies on what went wrong, why it happened, and how to prevent it in the future.
In this game-changing class, Lisa will teach you how to create stunning blonde looks without causing damage or relying on expensive additives. Watch the full video at: https://www.coastlineedu.com/courses/legally-blonde #
Coastline Educators, Lisa, Sonja, and Doug are concerned about the impact of social media on our industry and the noticeable decline in educational standards.
Too many stylists are blindly following influencers for education, falling for gimmick products, and emulating what they see online without truly understanding the fundamentals. It's clear that the level of education in our industry is slipping, and in a world where influencers often prioritize product sales over genuine education, it's time for a change.
🔗 Watch the full episode in our library today!
https://www.coastlineedu.com/courses/after-class-podcast-lisa-sonja-doug
05/13/2024
Calling all salon industry enthusiasts! 🎙️ Our latest "After Class" Podcast episode is now LIVE in our video library!
https://www.coastlineedu.com/courses/after-class-podcast-lisa-sonja-doug
Lisa, Sonja, and Doug are concerned about the current state of our industry amidst the rise of social media, and are calling for a shift towards genuine learning!
When we rave about how our Freaks and Geeks class can transform your career, don't just take our word for it - hear it from Dorothy, a salon owner who's been through our class not once, but three times!
Thanks to what she's learned, Dorothy's been able to turn her dream of owning her salon into a reality. Everything changed for the better after she implemented what she learned from our course.
While we don't have any Freaks and Geeks classes on the calendar at the moment, it doesn't mean your learning has to stop! Keep the momentum going by subscribing to our library for an array of informative classes that are always getting uploaded. After all, the journey to success is all about continuous learning and growth!
05/01/2024
Step into a world of hairstyling excellence with the Franco Marino Cut and Color Certification, now available on a rolling basis!
Join us on a comprehensive journey of learning and skill refinement through 12 sessions over the span of a year. Explore cutting-edge techniques developed and perfected by Franco, renowned for their efficiency, brilliance, and ability to bring cut and color together in perfect harmony. ✂️🎨
📅 Mark your calendars for our next class, scheduled for May 19th and 20th.
This is your chance to learn from one of the industry's finest, so don't let it slip away. 🌟 Secure your spot now and redefine your career in hairstyling!
National Senior Educator, Sonja Engels, is sharing her insider tips on bleaching and lightening hair like a pro!
We get asked all the time: how do you know what bleach is good or what bleach isn't good? As stylists, it's essential to understand the chemicals we use and their impact on achieving the desired lift while maintaining hair health. And when shopping for bleach, it's not about the brand; it's about what's inside the bottle.
🔗 Watch the full video in our library and start learning today!
https://www.coastlineedu.com/courses/better-lift-with-bleaches-sonja-engels
04/11/2024
Our new video, "Better Lift with Bleaches" is now LIVE in our video library! ✨
Bleaching can be a powerful tool in your arsenal, but getting the perfect lift requires expertise, and Sonja is here to enlighten us! By understanding the chemicals, making informed choices, and adopting a cautious approach, stylists can elevate their craft and deliver exceptional results while prioritizing the health of their clients' hair.
🔗 Watch it here: https://www.coastlineedu.com/courses/better-lift-with-bleaches-sonja-engels
Every client's journey with gray hair is unique, just as every client is born into a distinct category based on their natural hair color.
Sonja Engels, a renowned expert in the field, highlights the importance of recognizing this diversity among clients. By categorizing them based on their natural hair color, you'll be better equipped to tailor your coloring approach to achieve flawless gray coverage.
Elevate your gray hair coloring game and start learning today! https://www.coastlineedu.com/courses/dont-let-formulating-be-a-gray-area-sonja-engels
03/28/2024
Our new video, "Don’t Let Formulating Be a Gray Area" is now LIVE in our video library! ✨
Gray hair isn't one-size-fits-all. It’s crucial to understand that everybody is born into a category, and when they gray, they gray differently. Sonja Engels breaks down the importance of categorizing clients based on their natural hair color and how it grays over time. Understanding these nuances is key to achieving flawless gray coverage!
🔗 Watch it here: https://www.coastlineedu.com/courses/dont-let-formulating-be-a-gray-area-sonja-engels
Improve your salon forever, no matter your starting point. 🌟 Learn from the industry’s top Board-Certified colorists, product chemists, and salon consultants, available exclusively in our video library!
By subscribing, you open the door to over 50 hours of enriching classes covering chemistry, design, and business strategies – built to catapult your success to new heights!
Begin your learning journey today by visiting: https://www.coastlineedu.com/library .
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24 Walpole Park South
Walpole, MA
02081
Opening Hours
| Monday | 8am - 4pm |
| Tuesday | 8am - 4pm |
| Wednesday | 8am - 4pm |
| Thursday | 8am - 4pm |
| Friday | 8am - 4pm |
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