Ethereal Lure Beauty Bar

The First South Carolina Volunteers was the first official black regiment of the Union Army during the Civil War, composed of escaped slaves from South Carolina and Florida.

Lorenzo Dow Turner, another framed face on the wall at our store, is remembered as the father of Gullah Studies. After hearing Gullah speakers while teaching at SC State University, he became interested in the Gullah language. Turner did extensive research that turned into valuable recordings and his most well known work "Africanisms in the Gullah Dialect."

Freedom's Journal was the first Black owned and operated newspaper, founded on March 16, 1827 and it provided local, national, and international news for over 3,000 newly freed Black men and women in the northern states.

On March 31, 1870 in Perth Amboy, New Jersey, Thomas Mundy Peterson became the first African American to cast a vote in a U.S. election since the 15th amendment was enacted.

Henrietta Lacks unknowingly gave us one of the most important cell lines in medical history. Her cancer cells, now referred to as HeLA cells, were taken by Johns Hopkins physicians without her knowledge or consent. Her cells were extremely durable, remaining alive longer than any other cells, making it possible to find treatments or cures to diseases such as polio, cancer, influenza, leukemia, Parkinson's and so much more.

Based in Detroit, Michigan, WGPR-TV (Where God's Presence Radiates) was the first tv station in the United States owned and operated by African Americans. WGPR-TV was founded by William Venoid Banks and first aired on September 29, 1975 offering programming targeted towards African Americans and providing opportunities for them to be trained in producing, directing, and other behind the camera jobs.

Established in 1738 by Colonial Spanish Florida’s Governor Manuel Montiano, Fort Mose gave sanctuary to Africans challenging enslavement in the English Colony of Carolina. Approximately 100 Africans lived at Fort Mose, forming more than 20 households. Together they created a marronage community which drew on a range of African backgrounds blended with Spanish, Native American and English cultural traditions. Fort Mose was legally sanctioned by the Spanish Government making it the first free African settlement to legally exist in what is now the United States.

MOVING TO Ethereallurebeautybar.com | ELBB Beauties, After much hard deliberation, We've decided to close Ethereal Lure Beauty Bar storefront on Monday April 8th to focus on the e-commerce store and expand our digital presence.

If our time as a physical location in Walterboro has taught us anything it's that a) our clientele is amazing and are a incredibly supportive group of people (just like you!), and b) the shopping climate has changes and most of you are shopping and interacting with ELBB online.

While this decision has not been an easy one to make, we are very excited to share with you the amazing appearances, activations, and relaunches we have planned for the future. We look forward to you joining us as we transition to the next chapter of Ethereal Lure Beauty Bar.
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Epsom salt is popular for relieving stress and sore muscles, but did you know that it can do much more than that?! Epsom salt can boost your magnesium levels, assist in flushing toxins from your body, relieve constipation, pain and inflammation, and it can relieve itching and reduce cold and flu symptoms. It's great to keep a stash in your closet for and for general wellbeing when you need it.

Mary Eliza Mahoney was the first American American to study and work as a professionally trained nurse in the U.S.

Founded on March 2, 1888, by Reverend William Washington Browne, Grand Fountain United Order of True Reformers was the first African American owned bank to be chartered in America.

You have to put in the work to see the results.