Root
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Made in Waverly, Iowa • Affordable natural mineral makeup with ZERO fillers that covers like a dream & lasts until you wash it off! Vegan + Gluten Free
Based in Waverly, Iowa • In-Store Consultations Available by Appointment, Book via Facebook Messenger
Congrats to our four FREE ORDER winners… They are Jan K., Emily W., Amber B. & Brittany P!
Makeup that cares for your skin will always have a place in my routine 🩷
I can’t get enough of the Pretty Booster+ Hydrating Skin Tint for everyday wear. School drop-offs, running errands, or simply wanting something quick and easy, this is my go-to.
You can shop my favorite through Root’s link in bio, and if you need a shade match, send the Root team a selfie in natural light. They’re always happy to help!
xo, Ramey
07/03/2026
Your entire order could be FREE this weekend… 🇺🇸
We’re having a little 4th of July fun this weekend with Double Pretty Points & FOUR of your guys’ orders will automatically be refunded on July 7. Wishing you all a safe & wonderful holiday!
www.rootpretty.com
*You’ll earn 8 points for every dollar spent at Root this weekend. Thank you for loving & supporting my small American made company. ❤️🤍💙
Root | Natural & Organic Makeup, Skincare & Haircare | 100% Vegan Nature + Glamour combine to make our High Quality Natural, Organic, Mineral Makeup & Beauty Products • No fillers, no harsh irritants!
07/02/2026
Dry lips… we don't know them!
Meet the Lip Addict Conditioning Mask, your new bedtime ritual (and the reason your lips are about to feel softer than they have in years).
Made with 87% organic ingredients that deeply condition, repair, and soften, all while you sleep, snack, scroll, or simply exist. It's rich, buttery, and the kind of treat your lips will start looking forward to.
The lip mask that earns its name. ✨
Shop Now: https://www.rootpretty.com/products/lip-addict-conditioning-mask
This is a summer makeup game-changer. ☀️
If your usual foundation feels a little too heavy once the weather warms up, give this Root hack a try.
The recipe:
→ Pearl Powder Mineral Foundation in your shade
→ A pump of Instant Glow Aloe + Lingonberry Bronzing Lotion
→ A spritz of your favorite Pretty Mist
Mix, blend, and watch it turn into the most lightweight, glowy, breathable finish. Your skin still gets to be skin, and you feel confident throughout the day with the perfect level of coverage.
And if you’re not sure about your shade, we’ll help you find it.
DM a photo of yourself & we’ll help you find the perfect match.
We’ve got you. 🩷
Clean Foundation | Lightweight Foundation | Summer Makeup Hack | Glowy Skin
The final Pretty Club box 🥲
(We have 12 of the June boxes left if you want to grab the final box on our site TODAY.)
After 14 months of curating a sweet monthly nontoxic box for you guys we’ve decided it was time to take a break. Simply because we did not have enough subscribers for all of the work it takes on top of offering the products at such a steep discount in the box.
We don’t know what the future will hold for a monthly/seasonal subscription, but we’re always coming up with fun ideas! Thank you to those who have been part of Pretty Club over the past year.
xo,
Krista
06/28/2026
Consider this your Vegan Shea Butter Lipstick lookbook ✨
Made with organic oils, natural waxes, and 100% mineral pigments for that long-lasting, vibrant color you’re never settling for.
There’s a shade for every mood, every outfit, every “I just want to feel a little more like myself today” moment.
Which one’s calling your name? 🫶🏼
Clean Lipstick | Vegan Lipstick | Natural Makeup | Organic Beauty
06/25/2026
Skincare and makeup in one little bottle.
Pretty Booster+ Hydrating Skin Tint is kind of like a love letter to your skin barrier, just disguised as your new favorite foundation.
Organic oils, mineral pigments, and calming botanicals all working together to give you that dewy, lit-from-within finish, while doing real work underneath.
It gives you the kind of finish that makes people ask what you're using, and you actually get to tell them it's good for your skin. 🩷
Click here to claim your Sponsored Listing.
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Website
Address
100 E Bremer Ave
Waverly, IA
50677
Opening Hours
| Tuesday | 10am - 4pm |
| Wednesday | 10am - 4pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 4pm |
| Saturday | 10am - 2pm |
