Breathe Day Spa & Salon

I realized it’s been a while since I’ve actually introduced myself…so here we go 🤎

Most of you already know me, but I’m Jennifer—the owner of Breathe Day Spa & Salon. I’m a Magic Valley native, I’ve been married for 16 years, and I’m raising two teenagers…so yes, I understand the need to come in and just breathe. 😂

Massage was my first love, and I’ve now been doing it for 20 years. I’ve also been an esthetician for 14 years and a lash artist for 13. Massage will always have my heart, facials are just plain fun, and lashes give me that instant gratification I love.

I opened Breathe in 2015, and it has grown into so much more than I originally imagined. We’ve become a one-stop shop where women can come for hair, nails, skincare, massage, lashes and now Botox—all in one place.

And now there’s Breathe Lash Academy, which still feels a little surreal to say! After 13 years behind the lash bed, I get to pass along what I’ve learned and help other women build their confidence, learn a lifelong skill and create something of their own.

One of my favorite parts of owning Breathe is getting to work alongside such a great group of women. I’m so grateful for them—and for every client, student and friend who has supported us along the way.

So whether you’ve been here since the beginning, you’re one of my regulars, or you’ve just recently started following along…hi again! I’m so glad you’re here. 🤎

Refresh. Renew. Restore.

The art of a cat eye 🤍

A true cat eye should enhance the natural shape—
not drag it down.

Strategic mapping, balanced weight, and intentional direction
create that clean, elongated effect.

Precision over excess. Always.