Frae & Co. Salon + Extensions

Detangle. Smooth. Shine.
The Frae brush duo does it all. ✨

frae isn’t just built on hair.
it’s built on quality, integrity, customization, and luxury in the details. ✨ XO, Shan

WHY FRAE:
• Extensive quality control so every bundle meets our standards for softness, consistency, durability, and overall luxury.
• Ethically sourced hair because integrity matters just as much as quality.
• Customized color blends for a seamless, natural look that feels tailored to each guest.
• Premium results that help Frae extensions feel elevated, intentional, and high-end.
• Built on trust so clients know they are investing in hair that is beautiful, reliable, and thoughtfully created.

Your hair called… it wants the royal treatment. 👑
Meet Royal Leave-In — the one product that detangles, softens, protects, and makes your hair feel expensive.
Because good hair days should not be rare.

RIBBONS | .alexis

It was always intentional.

“Frae” means from—
but to me, it represents the source.
Where things begin. Where everything is built from.

I wanted something unique—
not a name that described hair or sounded like everything else around me.
Something that made people stop and ask questions.

This brand was about creating something new,
not mimicking what already exists.

It also begins with an F—
for Freismuth and family.

And yes… even the 4 letters matter.
In numerology, 4 represents foundation, discipline, and trust.

And “& Co.”?
That was always about growth.
I never planned on staying in one lane.
Leaving room to expand where my passion grows & things that inspire myself, my team & guests.

Frae & Co. was never meant to stay small.
Rooted in where I come from,
and built for where it’s going.
XO, Shan