Authentic Beauty Concept

Dreaming of beautifully defined waves? You need our Cosmic Blow-Dry Jelly. Infused with responsibly wild-picked Acai Oil, it provides heat protection up to 230°C and ensures smooth, frizz-free results. Swipe for the step-by-step.

www.authenticbeautyconcept.com

Want sleek hair without the damage slicked-back styles can cause? Try this relaxed wet look instead. Swipe for a simple step-by-step using our Cosmic Blow-Dry Jelly. It adds shine and protects against frizz.​

www.authenticbeautyconcept.com

Festival of Hair 2026 is not only the hair craft event of the year.

It is also a way to experience all 4 of our brands under one roof, in a way never done before. World class education, tattoo station, food bars, activations and so much more wait for you on 20 July 2026.

Your seat is waiting. Get your tickets here

https://www.howler.co.za/events/festival-of-hair-joburg-2026-38e7

FESTIVAL OF HAIR | 20 JULY 2026

Summer drying out your hair? Our Hydrate range contains mango and basil extracts, creating a perfect hydrating formula to regenerate and revitalise hair.​

Available in salons and at selected retailers.​

www.authenticbeautyconcept.com

Be inspired this World Yoga Day to add mindful moments into your haircare routine with Authentic Beauty Concept.​

www.authenticbeautyconcept.com

Love this 90s curly updo? Recreate it by following our step-by-step hair tutorial with Global Creative Advocate Hester Wernert-Rijn – full version available now on our YouTube channel.​

www.authenticbeautyconcept.com

Coloured hair? Our Glow range is for you. Infused with date & cinnamon extracts to enhance coloured hair, making it glow in a beautifully natural way. ​
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Available in salons and at selected retailers.

www.authenticbeautyconcept.com

Today is World Environment Day! The Environment has always been important to us and it's why we're rethinking how we approach packaging. We are dedicated to less waste and sustainable solutions. Swipe to learn more.​

www.authenticbeautyconcept.com