Authentic Beauty Concept

We're not saying beautiful hair guarantees happiness, but it certainly helps! Find your haircare happy place with Authentic Beauty Concept.​

​www.authenticbeautyconcept.com

Our Dry Shampoo does so much more than freshen up hair between wash days. Have you tried these tips? Don't forget to save them for later.​

www.authenticbeautyconcept.com

Some honest thoughts from the Authentic Beauty Concept camera roll over the past few weeks...​

www.authenticbeautyconcept.com

Looking for expert hair advice? It's only a comment away! Ask us your haircare questions and we'll answer the most popular ones once a month. ​

www.authenticbeautyconcept.com

Ever tried a hand cream you can use on your hair too? Use our Hand & Hair Light Cream to nourish and protect both skin and hair.​

www.authenticbeautyconcept.com

Dreaming of beautifully defined waves? You need our Cosmic Blow-Dry Jelly. Infused with responsibly wild-picked Acai Oil, it provides heat protection up to 230°C and ensures smooth, frizz-free results. Swipe for the step-by-step.

www.authenticbeautyconcept.com

Want sleek hair without the damage slicked-back styles can cause? Try this relaxed wet look instead. Swipe for a simple step-by-step using our Cosmic Blow-Dry Jelly. It adds shine and protects against frizz.​

www.authenticbeautyconcept.com

Festival of Hair 2026 is not only the hair craft event of the year.

It is also a way to experience all 4 of our brands under one roof, in a way never done before. World class education, tattoo station, food bars, activations and so much more wait for you on 20 July 2026.

Your seat is waiting. Get your tickets here

https://www.howler.co.za/events/festival-of-hair-joburg-2026-38e7

FESTIVAL OF HAIR | 20 JULY 2026