Ass Magic Chamois Cream

You've logged the kilometres. Nailed the taper. Memorised the course. One thing left: protect your skin.

Chafe is opportunistic. It waits for the long miles, the heat, the sweat — and it strikes without warning.

Shut it down before it starts.

🇩🇪 ASS MAGIC is back in Germany

ASS MAGIC 🤝 ENJOY YOUR BRANDS

Some partnerships take a few years to come full circle.

We first met Ingo Quendler from Enjoy Your Brands almost four years ago at Eurobike. At the time, Ingo seemed a little sceptical, but he took some ASS MAGIC samples home and put them properly to the test on an eight-hour ride in extreme heat. Thankfully, the feedback afterwards was very positive.

Not long after that, ASS MAGIC was featured on Ingo’s YouTube channel, , which was a major privilege for us as a small South African brand finding its feet internationally.

Fast forward a few years and we reconnected with Ingo, Tobias Löwe and the wider Enjoy Your Brands team at the International Running Expo in Amsterdam late last year. After spending time together there, it became clear that there could be strong alignment in working together.

Today, we’re excited to officially announce our partnership with Enjoy Your Brands, who will be representing ASS MAGIC in Germany.

Enjoy Your Brands will represent ASS MAGIC across the cycling, running and triathlon space and we’re incredibly excited about what lies ahead.

Germany has been an important market for us for some time already and we’re looking forward to this next chapter as we work together to grow ASS MAGIC further across cycling, running and outdoor retail.

A big thank you to Ingo, Tobias and the wider Enjoy Your Brands crew for the support and belief in what we’re building.

Our Travel Pack brings you your favourite chamois cream to you in a convenient, easy to use, travel friendly packaging.

Perfect for your next bike packing trip, stage race or for those long days on the bike when you want that extra insurance policy in your back pocket.

RACE WEEK CAPE TOWN !!!

The kilometres are banked. The plan is dialled. One thing left to sort before Sunday.

Come find us at the Cape Town Marathon Expo - Stand 45-46, Thursday through Saturday. We're bringing the full ASS MAGIC range with special EXPO -EXCLUSIVE Deals so you can send it from the start gun to the finish line without chafe getting in the way.

📌 DHL Stadium, Cape Town
📌 Thursday 21st May - Saturday 23rd May
📌 Stand 45-46

You've done the hard part. Protect your finish (and your thighs !!)

GIVEAWAY ANNOUNCEMENT 🥇🥇🥇

Race PB’s are often not lost on fitness.
They’re lost when your body starts breaking down.

We’ve teamed up with for a London Marathon giveaway built for runners who want to go further, faster - without falling apart.

More importantly, we stop two different kinds of burn:
🔥 The dreaded chafe
🔥 The dreaded lactic

FLYCARB BICARB buffers muscle acidity, delaying fatigue and improves performance by up to 3%, helping you hold pace when it hurts most.

ASS MAGIC acts as a barrier between your clothing and skin…reducing friction, preventing chafe and keeping your focus exactly where it should be on the road, not on your thighs!

WHAT YOU CAN WIN:
We are giving away a combo prize to 2x lucky winners, each comprising of:
A £50 voucher and a full-range bundle valued of £50

HOW TO ENTER
👉 Follow both brands
👉 Like this post
👉 Comment + tag your running partner (more comments = more chances)
👉 Bonus entry: Share to your story + tag both brands

(Winner announced: April 26)

📣📣 THIS IS MAJOR (🇬🇧😍)

It’s been a journey and things are only heating up !
We are heading to our biggest running show yet 🪄🪄🪄

Will we be seeing you there?

Locally made and locally loved! 🇿🇦❤️

Super proud to be keeping the Western Cape Sports Minister CHAFE-FREE this weekend !

Thank you for swinging past our stand this morning 🪄🪄🪄good luck for your race!

2026 WE ARE REDAY FOR YOU! 🍑👋🍑👋

Runners, swing past on your way through the Expo to stock up on your anti-chafe goodies…oh and some “No Rub Club” stickers 😉

📌 Stand B20
📌 9:00 - 19:00
📌 CTICC

Your future self will thank you when you get to kilometre 20…CHAFE FREE!

Two Oceans is around the corner !!

You’re probably already thinking about setting the alarms, pacing, kit, nutrition…the race-day list goes on!

Make sure looking after your skin doesn't escape the check-list.

We’ll be at the Total Sports Two Oceans Expo, Stand B20, Wednesday to Saturday. Pull in, stock up and get sorted before race day.

📌 Stand B20
📌 Wednesday - Saturday
📌 9:00 - 19:00 (9:00 - 15:00 on Saturday)

We will have our full range available - everything you need to keep things smooth as you approach the long final kilometres.

Quick guide 🤓👇

Different tools. Different use-cases. Same purpose.

🪄 Anti-Chafe Balm
→ Best for external, large surface area, high-friction zones.
→ Think thighs, arms, neck, chest or anywhere you can roll a stick across the skin quickly before a run.

🪄 Anti-Chafe Cream
→ Better suited for more enclosed areas.
→ Think groin, glutes, toes. Any place where applying a thick layer of cream just makes more sense.

Same mission: stop chafe before it starts.

Runners, Two Oceans Marathon is around the corner.
Choose your fighter 🥊🥊

🍑🍑