AM Beauty
AM Beauty was born out of passion for results driven skincare✨
5 shades? Check. 💋
But wait… something feels a little too empty here. We swatched almost the entire Lip Peptide collection and somehow Blush has mysteriously disappeared🤨💗
Then again… maybe she’s just fashionably late? 😂 most of you guessed right on our previous post & that makes us so happy 💄🫶
BeautyTok AMBeautyGirls
23/09/2026
Over the last few weeks, we’ve introduced our lip peptides to you. We’re playing a little game of “spot the missing shade” 👀💗
5 of our 6 Lip Peptides are here…
but who’s missing? 💋
Think you know? Drop your guess below. ⬇️
Part 2/3: The birth of AM Beauty 🩷
It started with an obsession. An obsession with skincare, with understanding what our skin actually needs, and with that feeling you get when you find the product that just works. Somewhere between trying new products, building routines and talking about skincare way too much, an idea started to take shape…
What if we created our own?
And just like that, AM Beauty was born. 😁🤩But this is only part of the story…
You’re hearing it from Mr AM Beauty himself 👀
Part 3 up next . 🎙️ 🕰️
SkincareJourney
Your sign to try AM Beauty 🤍✨
Real people. Real reviews. Real skincare results. 🫶🏼
Consider this your sign 👀
17/09/2026
Okay, but what actually makes AM Beauty… AM Beauty? 💗
Trust, It’s more than the pretty packaging and a good skincare routine that you know and LOVEE. It’s products made to fit into real routines, real mornings, late nights and everything in between. From your everyday cleanser and 4-in-1 Serum to the Lip Peptides you’ll find yourself reapplying 15 times a day. 💋
We care about good skin, good formulas and making skincare feel fun, because honestly taking care of your skin shouldn’t feel like a chore.
SkincareSouthAfrica AMBeautyGirls
If you’re new here, you might not know the story yet. And if you’ve been here from the beginning, you might think you already do. But, there’s more to AM Beauty than what you see on your feed. So we thought it was time to go back to the beginning. ⏳💗
3 parts. One story. And a few things you probably already know. For now, we’ll keep things anonymous… because where’s the fun in giving it all away? 👀
But we have one question:
WHO DO YOU THINK IS SPEAKING? 🎙️
Part 2 is coming sooner than you think…
ComingSoon AMBeautyGirls
Introducing our lip peptides, one at a time… and just like that… we’ve saved the BEST for last. 🍓💋
Meet Shade 06: Juicy, bold and giving full on “main character energy”. Our final Lip Peptide shade (for now) has entered the chat… and she’s definitely not here to be subtle.
Shade 06: Berry ❤️🔥
Would you wear her? Let us know x
LipLovers AMBeauty
There’s something about having no audio, wind in every direction, a candle that just won’t light and a video idea that’s been trialed 50 times that just makes it all worth it. Here’s if you saw our Birthday Month video and wondered what actually went on behind the scenes 🤣🩷
06/09/2026
Mauve, but make it all✨yours✨
This weekend, we let you choose your personality: charmed, bedazzled, or both? 👀
Would you keep your Lip Peptide cute & simple, add a little charm, go full ✨bedazzled✨, or are you taking the more is more route? Because trust, your lip peptide should be as extra as you are. 🤭💗
📸 | Shade MAUVE 🫶
LipCare BeautyAccessories AMBeautyGirls MakeItYours
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