Sta-Sof-Fro
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The No 1 brand in South Africa for people who prefer styling their own natural hair.
Sta-Sof-Fro has invested careful attention and great detail into testing and formulating its products, so that the science behind the ingredients adheres to our strict commitment – to provide the best products in the categories we compete in.
enters a new hair era, one wash day at a time. 😍🙌🏾 Because healthy-looking hair starts with giving your strands
the care and attention they deserve.
24/09/2026
Our hair tells stories. 🇿🇦
Stories of culture.
Stories of beauty.
Stories passed from one generation to another.
From afros and curls to braids, plaits and relaxed styles, there is beauty in the many ways we choose to wear our hair.
This Heritage Day, celebrate your texture, your style and your story.
Happy Heritage Day from Sta-Sof-Fro. 🇿🇦
21/09/2026
Softness looks good on you. 😎☀️
Get softer, more stretched-out hair with Sta-Sof-Fro
Blow Out Relaxer for smooth, manageable hair that’s
ready for whatever style you have in mind. 🤎
16/09/2026
You invested in the braids. Now invest in keeping them
fresh. 👏🏽
Sta-Sof-Fro Braid Sprays help refresh and moisturise your
protective styles so your braids can continue feeling cared
for between salon days.
15/09/2026
Your texture is yours to celebrate, care for and wear your way.
👑 🤎
This World Afro Day, we're celebrating the beauty of afros,
curls, coils and every texture in between.
Wear it. Style it. Love it.
11/09/2026
Your curls might not need a whole new routine.
They might just need more moisture. 👀
Because sometimes a little extra moisture brings the bounce back. ✨
07/09/2026
Sometimes you don't want to change your hair, you just want a
little more freedom with how you style it.
Our Blow Out Relaxer helps loosen the hair for easier
manageability while allowing you to keep that soft, natural-looking
afro feel.
03/09/2026
The moment we've been waiting for is finally here! 🥳
A huge congratulations to our Sta-Sof-Fro Winter Reset Competition winners! 🏆
Thank you to everyone who entered, refreshed their braids and curls, and showed us how they embraced The Winter Reset.
To our winners, congratulations! 🎉 We'll be in touch with you directly regarding your prize.
And to everyone who entered, thank you for being part of the journey. 🤎
01/09/2026
Winter is out. Fresh hair energy is in. 🌸✨
Give your hair the reset it deserves with the Sta-Sof-Fro 2-in-1 Special Blend Range.
For hair that needs moisture, softness and manageability.
25/08/2026
Your curls are still in there, sometimes they just need moisture 👀✨
The 2-in-1 Special Blend Range helps bring dry, tired hair back to life with nourishing care that supports curl softness and definition 🤎
Remember, the competition ends on the 31st of August!
T&CS apply.
Click here to claim your Sponsored Listing.
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Telephone
Address
14 Ellman Street, Sunderland Ridge
Pretoria
0157