The Style Concept
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Personal Styling, Bridal styling, Bridal Make-up & hair, Makeovers, Special occasion Make up and hair, Corporate Image & Fashion Styling
In 2004 I left my home country, Namibia, to pursue my dream. My interest in creative expressions led to studies in Creative Arts (Fashion & Design) at Elizabeth Galloway Academy of Fashion Design in Stellenbosch from which I graduated in 2007. The following year I was trained as a Personal Image/Style Consultant for Women at 1st Solutions-Executive Image and Personal Development Consultants and at a later stage continued training in Image/Style Consulting for men as well as for Corporate and Executive companies
I started off on a freelance basis where I consulted in my private capacity. In between I assisted 1st Solutions in Image consulting for private clients and companies like Investec. Concerning styling I had the privilege of assisting a brilliant Cape Town Stylist, Kim Gray on fashion and décor photo shoots for magazines such as Fairlady and Oprah Winfrey Magazine. In 2009 I started my own business, Jonine Nel Consulting offering Fashion / Image Consulting to Men, Women and Companies, Bridal styling; Styling for photo shoots and fashion shows. Had an amazing opportunity to be the stylist for an advertising campaign of South Africa’s leading Leather-craft Company, Cape Cobra. Focusing on the 2010 Soccer World Cup (Sky Emirates inflight and hotel magazines). In-between I made use of every opportunity doing hair and make up, whether it was for friends, models, brides, mother of the brides, bridesmaids, grannies – a passion that keeps on growing. Jonine Nel Consulting developed into The Style Concept as it is today – All glory to God! I absolutely love working with people and to be able to make a contribution to their lives.
“Be you and only you – you are unique!”
jonine van der merwe
23/09/2026
Come join us!
A relaxed morning in the heart of Stellenbosch in the Botanical Gardens. A morning dedicated entirely to women’s holistic health, wellness, beauty and style.
We will discuss topics like womens health, hormones, emotional wellbeing, thriving as a woman, nutrition, lifestyle, skincare, beauty, personal style, hair and a surprise extra.
There will be amazing goodie bags, prizes and loads of fun. You will walk away refreshed & inspired with a great network of women supporting each other.
It is your time to bloom!
Get your ticket from quicket - link in bio or find below:
https://www.quicket.co.za/events/398564-bloom/
Corporate Style Inspiration
Chantelle, Equity Portfolio Manager & Head of SA Equity Research. A beautiful woman, a wife and a mom.
Really enjoy her vibrant style and the way she pairs items! It’s feminine, elegant, fun yet classic.
In a corporate environment one tend to see a lot of greys, black, white and toned down colours. Nothing wrong with it. It is needed, but do consider a pop of colour. Here in SA it is Spring, beautiful colours throughout nature and the trend reports indicate a new season of vibrant colours!
Let this be an inspiration to add pops of colour and have fun while dressing.
If you need guidance into which colours, styles, prints or patterns that would best complement you- head over to www.thestyleconcept.co.za or dm us.
Chantelle’s outfit:
Skirt Anja Theron
Top LIRA & FYNN
Boots Ben Pedary
📷 sonja Spiral studios
02/09/2026
A new season! Yay! May it be a blooming season in all spheres of life!
The tougher valley seasons allow for pruning, character building, healing, deeper roots… and then there are other seasons in life filled with colour and blooming flowers. Each one has its place and there is beauty in all. Just remember you are never alone and always loved!
Currently on a family break. Back next week 👋
Van die mooie Weskus na die oop Karoo vlaktes!
02/09/2026
Happy joy filled Spring day!
Beautiful patterns and pink in the Karoo and beautiful weskus yellow blooms! May new life spring forth from the dry places 🤍
Offline for a week- see you next week!
Wedding guest personal styling & design
Lita de B**r needed something green - styled her from stock at The Style Concept. For the little flower girl we had to put something together from scratch. Designing and making a little princess skirt.
Thank you to Fabric Centre | South Africa for quick responses on green desired fabric availability. Thank you Teresa Joubert and Christine O'Kennedy Bridal for quick pattern refresher!..memory refining on skirt patterns!It has been a while!
Green for the Springboks today!
29/08/2026
Green and gold colour pop for the Springboks today!
29/08/2026
Have a look at what is in store Stellenbosch Square
Journey Stellenbosch Square
Calyx Boutique
Ateljee Lifestyle
Out of the Blue
LIRA & FYNN
Beautiful items to mix and match for capsule wardrobes!
If you need help with finding items for your wardrobe or capsule wardrobe planning send us a dm or mail to [email protected]
Style & Art
Some beautiful pieces from
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Telephone
Website
Address
80 Lovell Lane, Die Boord
Stellenbosch
7600